Advice You - Internet and Businesses Online

A common dilemma most small and medium businesses face when coming to their web site is if they should take the time to learn how to build a web site or not? Here’s my honest thoughts on this topic.

If you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

read my previous article you would know that a web page is fundamentally written in HTML (let’s leave the dynamic stuff out for now). So, if you’ve got to create a web page you need to learn at the very le

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ast, HTML.

Is HTML difficult? Not really. But ask yourself:

What do I need my web site for?

What do I expect to do with my web site?

How much time do I have to spend learning?

How much time will it ta

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ke away from my regular business?

There’s tons of other questions you can ask yourself but this will do.

Learning a new “skill” isn’t difficult if you have the right teacher. But then, once again, if you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

had to learn how to construct a house and that really isn’t your background, would you do it? Or take something smaller, like changing your bathtub? How about a light bulb?

Do you see what I’m getting at?

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

It all depends on the task at hand, the degree of your familiarity with the subject and your willingness to learn. Let me give you my own example. Sometime back we wanted to change the faucet off our kit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chen sink. Here’s the exact steps I took:

We went shopping to three Home and Garden stores.

Evaluated the prices, features etc.

Chose one faucet and brought it home.

Hunted around for the right tools.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Went to my borther-in-law’s house and borrowed some more tools.

Came home and removed the old tap.

Fixed the new tap.

Collapsed.

Literally. The entire episode took me an entire day. Now, some of you ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y laugh and say, “What? I can do it in two hours!”. My response would be, “Yes! Certainly. But if you aren’t a programmer (and I am) can you write a program in two hours?”. Ah ha! Now you get it? You se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e, I’m not good at fixing taps. I had to “learn” how to fix taps. I knew how to do one in my country of origin (India, by the way) but had to learn the new way of doing it here.

In the end, I asked myself

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

was it worth it? Definitely not. My time is far more expensive than experimenting around trying to learn something that I really didn’t want to do.

On the flip side, we wanted to make some jam during the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

summer. It was something I truly wanted to do and walked into the whole situation fully knowing I had to learn and that it would take some time from me. However it was worth it. I can think of many situa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tions where this same analogy applies. For example, painting my bathroom (I did it) as against painting my living, dining rooms (I got a professional painter).

The same applies to the web business. Ask yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

urself, how technical are you? Do you enjoy learning new technology? Most important, if this isn’t really your primary business, would you rather spend your time doing something entirely different? Perhap

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s yes, or no?

The unfortunate problem is that several software vendors today tell you you can build a web site within minutes. And they are right. If you like what their product builds for you. Some even

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tell you, you don’t need to learn HTML. Yes. Once again, if you can conform to their design, great. But the minute you want to change something that does not conform, now you have a risk of blowing it al

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l up. How much time do you want to invest in “fixing” things? Also think of the work that would be involved if someone else takes over from the mess you’ve left it in? All of this costs.

So, in the end y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou really need to decide if it is worth it in you learning something new? If you’ve consistently gone around this article and nodded yes to all of my questions, then go ahead and take the plunge. You will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be able to do it and will succeed. However, if you’ve got that small nagging voice at the back of your head telling you you really don’t have the time or the inclination, then don’t do it.

Finally, if you’

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ve never built a web site or created a web page, and you need one for your business, I personally recommend you get a professional to do one. I’m sure you would have made the right decision.

Till next time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All too often business owners get confused and ultimately dejected because they can't get a peace about investing or not investing in a creative marketing/design project. I've developed an easy, logical and methodical approach to help you decide which marketing and design projects you need to invest in.

This article, using a newly opened Portland, OR Aikido Dojo as a living example, describes free tools available to assist in assessing market characteristics. It seeks to empower any small business person with effective and economical, Internet based, marketing tools.

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