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Advice You - Confused e-Buyers Keep Their Money
My uncle, through his brick and mortar stores taught me many valuable business lessons. One that always echoes in my mind, and which may be even more prominently true in the online world states that a confused customer ne
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ver buys. Unlike his stores whose “helpful” employees’ stood by to assist anyone that displayed a stunned look, e-commerce sites don’t have that luxury. Your visitors cannot personally be tended so the minute they get con
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
fused they move on to the next site. The following are suggestions on how to avoid these situations and get your register ringing. Although these may seem obvious, check the net, more sites violate them you’d think.
Fir
Fir
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
st Impressions
Unlike in the dating world where someone may actually make an effort to get to know you, your website has little time to make a stunning first impression before your visitors clicks that little X at the t
Unlike in the dating world where someone may actually make an effort to get to know you, your website has little time to make a stunning first impression before your visitors clicks that little X at the t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
p-right of their screens, never to return. Most likely I won’t arrive at your website by chance. I’ll probably type some search terms in an engine (let’s use “flower delivery” as an example for this little story) and noti
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ce your site shows up relevant to my query. Now the first thing I’m looking for upon arrival is how your e-business will help me. So please show me right away (the last thing I want to do is sit around for 5 minutes while
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a fancy flash presentation loads). That tiny piece of real estate above the fold on your homepage is often all people look at; use that space wisely.
Benefits
How your product/service will benefit your customers is the
Benefits
How your product/service will benefit your customers is the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
first thing they care about. Tune your visitors into everyone’s favorite radio station: WII-FM (What’s In It For Me). As mentioned above I, like most people these days, need to know how your goods will help me in a fracti
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
on of a second. So show me right away in a very clear fashion that your flowers are the most beautiful around or on sale or your deliveries are fast and seldom lost. Take some time to think why visitors would come to your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
site, what they’re after and then show them they’ve come to the right place.
Site Structure
If you don’t have enough space to clearly layout all your benefits on your homepage in a clear and concise manner, by all mean
Site Structure
If you don’t have enough space to clearly layout all your benefits on your homepage in a clear and concise manner, by all mean
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
create a few extra benefits pages. Maybe one for prices, one for delivery options, one for flower arrangements and so on. Just make sure to label them clearly in an obvious menu bar. Don’t make me search your website for
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
them. Don’t make me use the sitemap and for the love of all that is holy, don’t make me go through 6 additional pages to get to them.
About You vs. About Us
So you’ve been in business since 1987. You won the prestigiou
About You vs. About Us
So you’ve been in business since 1987. You won the prestigiou
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s International Flower Store (IFS) award 6 years running. You give 100% of your profits to charities. That’s wonderful and may make me more inclined to do business with you. Just remember that there’s one person I care mo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
re about you and that’s “me”. Don’t confuse me by throwing all this extra info about yourself my way. What the heck is the IFS anyways? I want to hear more about me. If you really have an urge to stuff your site with exce
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s info, at least tell me that something along the lines of “by giving our flowers to your wife, she won’t be mad at you for a few hours”. It’s what you can do for me, not how good you are, that’ll have me reaching for my
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
credit card.
Checkout
I’m pretty sure I’m not the only one that’s had this experience one too many times. I go through your site, love your flowers and go to checkout. Only to find out that your actual checkout process
Checkout
I’m pretty sure I’m not the only one that’s had this experience one too many times. I go through your site, love your flowers and go to checkout. Only to find out that your actual checkout process
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
involves 18 steps, requires blood samples and a full legal team to complete. After cursing the day you were born, I kindly leave your site and buy flowers elsewhere. Make your checkout as easy to complete as humanly (or
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lectronically) possible. Take every method of payment possible. Ask only for the information you really need (I’m pretty sure you don’t need my fax number to send out flowers). And at the end of it, give me some sort of r
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
eceipt confirmation so that I may rest assured all went well.
Look at Google as an extreme example of a mindless site. Yes they made their service better then the competition. But when you go to their site, all there is,
Look at Google as an extreme example of a mindless site. Yes they made their service better then the competition. But when you go to their site, all there is,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
is a simple search box. It’s clean, fast and easy to operate. You don’t need an instruction manual to figure it out and neither should I when arriving at your site. In today’s hectic world, we’re all far too busy for tha
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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