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In the year 2005, American Express partnered with JetBlue Airways, the five-year old low-cost carrier, to pro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

vide consumers with a credit card that allows cardholders to earn Award Dollars that can be converted to poin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ts under the JetBlue's Flight Gratitude program, TrueBlue.

Cardholders are awarded with one Award dollar for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

every dollar charged to the card, while every dollar charged for JetBlue flights, restaurants, movie theater

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s, gym memberships, event tickets, and golf green fees earn the cardholders 2 Award Dollars. This stems from

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the fact that the JetBlue Credit Card aims to encourage their cardholders to spend on fun experiences, in lin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e with their corporate positioning.

With this, 200 Award Dollars can be converted into one TrueBlue point, w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ith 100 TrueBlue points redeemable for a free round-trip ticket to any destination of JetBlue Airways. Thus,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in order to qualify, cardholders will need to charge $20,000 of purchases to their card, or $10,000 on purcha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ses for products and services that qualify for 2 Award Dollars. What’s more, cardholders are awarded 5000 Awa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d Dollars immediately upon their first purchase with their new JetBlue Credit Card, which works out to 25 Tru

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eBlue points. This truly helps them speed up the point accumulation process, and get their free round trip ti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cket in no time!

Award Dollars are not limited but the TrueBlue points expire within one year. Another drawb

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ack is that as Award Dollars are automatically transferred as one TrueBlue point when 200 points are accumula

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ted, the cardholder does not have much control on how their points are dealt with. This attribute may turn ce

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rtain consumers away.

Also, there is a $40 annual fee charge, which is rather low as compared to other airli

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ne reward cards. However, with the six-month introductory APR set at 3.99%, this is a relatively high percent

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

age considering the fact that many other credit cards offer a 0% APR period.

In a nutshell, individuals like

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ly to spend at least $7,500 a year on JetBlue flight tickets or other participating merchants eligible for tw

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o Award Dollars for each dollar would be the ones who will benefit greatly from using the JetBlue Credit Card

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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