Advice You - Business

If you're a hiring manager that utilizes pre-employment assessments, check out Jonathan P. Niednagel and his website/blog, BrainTypes.com. The guy drives me nuts

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for no other reason than the fact that he updates so infrequently and I really like what he has to say. His area of expertise is in professional athletics and he'

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s made a name for himself working as a personnel consultant to several high-profile sports teams across the NFL, NBA and MLB. Because athletes in team sports typi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cally receive guaranteed, multi-year contracts, teams are under tremendous pressure to thoroughly screen and evaluate the players before making long-term financia

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l commitments.

Niednagel gained national attention in 1998 with his pre-draft assessments of Peyton Manning and Ryan Leaf, the #1 and 2 picks respectively, in th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

NFL draft that year. He stated that based on his analysis of their individual brain types, Manning would become a superstar in the NFL while Leaf would struggle.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Manning is the reining Super Bowl MVP; Leaf has been out of the league since 2002 and is now an assistant college coach.

Neidnagel's "brain typing" theory is a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

derivative of the old Myers-Briggs personality tests that classifies individuals based on a combination of preferences such as feeling, thinking, sensing, perceiv

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing, etc. (A good site for discovering your own brain type is Socionics -- I test out as an ESTP: extroverted, sensing, thinking and perceiving).

What I find int

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eresting about his work is that he claims these preferences manifest themselves through motor skills such as eye contact, voice inflection, body movements (the wa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you walk, hand gestures), etc., so you can determine a person's brain-type or innate "wiring" without them having to take a self-assessment test. He believes, as

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

do I, that self-assessments produce inaccurate results, particularly when it comes to pre-employment testing, due to a number of reasons:

* Multiple perceptions

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

: most people feel they act differently in different settings. "At home I'm fun loving and gregarious, but at work I'm strictly business." I've had people ask me

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

before taking a personality assessment, "Am I supposed to answer this how I think I am or how I think other's perceive me?" The result is usually a combination of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

those two perspectives.

* Skewed perception of self: too often we see ourselves differently than the rest of world sees us. Remember the first time you hear

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a recording of your own voice?

* Manipulated results: Candidates recognize how much is riding on these results and make adjustments to their answers based o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n what they think the company wants to see. I've had clients that will not speak with a candidate unless the results from their pre-assessment comes back favorabl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y--regardless of what their resume says.

Neidnagel claims that even when you take a self-assessment with no vested interest in the outcome, the results are only

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

75% accurate. Basing a hiring decision on these results is like heading off on a cross-country trip with only 75% of the directions being correct. If you (or your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

company) insist on using pre-assessments as part of your candidate screening process, I recommend their weight be no more than 10% of the overall hiring criteria

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The word business used to drive fear into my heart. It seemed like such an overwhelming and complicated process, that required years of study to understand its full implications. As I have grown up, I have come to develop a different understanding of the word business.

Once you have decided to make the use of business cards to not only identify your self to strangers, but also to advertise your business you must always have them with you so that you can distribute them to passers by wherever you are.

Three simple but neglected off-line advertising strategies at little or no cost.

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