Advice You - Business

The majority of executive job seekers prefer to undertake their campaigns as efficiently as possible: find a prospective employee, prepare and send a resume, wait for a response. Many,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

however, lose time and opportunities needlessly or, worse, settle for lower job offers because they have not promoted themselves in an effective manner.

The following approach can help

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou create an impact in the job market – and help make your executive job search a success.

A Frequent Occurrence

While surfing for a new executive position, you see one that is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

perfect match. You quickly send in your resume. You know you have a better than average chance because of your experiences, your academic qualifications, your accomplishments to date.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

More importantly, since you are among the first to respond to the posting, you think you are ahead of the pack.

What you may not realize is that hundreds, if not thousands, of other ex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ecutives are thinking the same thing. They have the same basic qualifications, the same core experiences, perhaps they have held positions similar to yours in their respective companies

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

And, they may have all sent in their resumes within minutes of your posting.

After some time, you realize that you haven’t been called for an interview – the same as so many others wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

have responded to the posting. At the same time, you realize that the same thing has been happening with most of the positions you have applied for – you send in a resume, but it seems

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

no one is interested in your qualifications for the job.

The Problem

You may have the perfect qualification and background for the jobs posted but so do hundreds or thousands of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

other applicants – all of whom also bring good things to the table. For corporate goalkeepers, the sheer volume of applicants means that they can pick and choose; in a way, they have t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e opportunity to pick the ‘cream of the crop.’

The problem is that they may not consider you among the ‘cream’ – not because you are not qualified – but because your resume is no differ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nt in form and content to 95 percent of those submitted. You – and so many others – are using pre-determined formats, listing your credentials and achievements in the same dry, ‘profess

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

onal’ manner. The result is a mass of resumes which look like a collection of good-looking clones, all offering the same thing, speaking the same language, and looking very much the sam

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e.

In other words, you projected yourself as being no different from so many others aspiring for the same position. You placed yourself with the mob, rather than established yourself a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an A-List candidate worthy of further consideration.

The Solution

Find a way to stand out from the crowd. Start by clearly defining your unique management capabilities and exe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

utive advantages – and show your prospective employees how you, alone, will fit into their needs, plans and objectives.

Demonstrate your potential value to the organization. Don’t give

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a listing of previous accomplishments; tell them how you will make a difference and back up your statements by pointing to your past achievements as an indication that you can perform as

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

promised.

Allow your individuality to show through. Let others fit into a mold – your objective is to break the mold, stand out from the crowd, make yourself noticeable and worthy of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onsideration.

Maintain this mindset when you are called in for an interview. The objective is to sell yourself – project your capabilities, abilities and experiences as the very thing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat the company needs to get ahead of their competition. In the same way, you are getting ahead of your competition – focusing on what makes you eminently more valuable than anyone else

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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