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It is a term that has come out of the realm of the techies and has become commonplace. Almost everyone has heard it today but few know the possibilities it offers as a career option. Multimedia is mor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e than MMS i.e. multimedia messaging system, a service provided by our mobile service providers. Let us first define, what is multimedia.

‘Multimedia’ as the name suggests is many medias together whe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re ‘multi’ means many and ‘media’ means a information transfer medium or a communication medium. What could these ‘many media’ be? There are numerous and diverse ways of communication using mediums

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

like-text, pictures, graphics, videos and sounds. Multimedia provides a platform to bring these mediums together to form a presentation, which is loaded with creativity and information that enhances t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he viewers experience with its interactive features. For example- CD-ROM and online games , e-card that you send to your friends and family, animated movie like Shrek, Happy Feet, The Lion King , kios

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s, movie trailers, the special effects you see in the movies like the ones in Matrix, Superman, Spiderman, Men in Black and like, dynamic websites, computer based training kits. The list is long. The

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

scope it provides, as a career is huge and is in various industries.

To start with first one has to decide which aspect of multimedia is one interested in or atleast know which one is one inclined to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The second step is to learn the computer applications. There are two ways of learning here- doing a degree course second, getting a diploma. Degree courses will have a syllabus that will cover design

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing concepts from the very basic to the advance level, formatting, writing, publishing and computer applications. It will cover all the aspects of becoming a multimedia designer and later you can deci

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e what’s your forte. In contrast to this a diploma course will be of a shorter duration and will normally teach you the computer applications or softwares only.

Generally, people opt for the diploma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

courses as they are for shorter duration and with the options that are available in this field, one need not necessarily be good with drawing and illustrations, it is only if you decide to become a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

character artist 2D/3D or an illustrator you need to be good at it. There are a few basic softwares that everyone aspiring to work in this field should know like-Photoshop, Illustrator/Corel draw and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lash. Out of these three Photoshop is a MUST. It is a software that allows you to work with graphics and modify them as you want.

The softwares you learn depend on what you want to become. Softwares

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

are customizes and are meant to perform specialized tasks like Photoshop is mainly used for working on graphics, Flash for making web animation, 3D studio Max for making 3D characters, FrontPage and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

reamweaver for designing webpages, Pagemaker for designing content meant for printing and so on. Now for example you want to become a Web designer so you would want to learn –Photoshop, Flash and Fron

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tPage or Dreamweaver. These will form your base, from here you can keep updating yourself. For eg.if you want to learn the programming part of Flash, which makes the software really dynamic you would

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

want to learn Java Script. Its an continuous learning process because there are new softwares coming up almost everyday in the market or more features being added to old softwares.

Job opportunities

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

offered by multimedia are in the field of Graphic designing, Web designing, Media, Gaming industry, Movies 2D and 3D both, Advertising, Publishing, making of Computer based training presentations, Cr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

minal investigation, Fashion designing, interior designing, Logo designing and like. It is a good option for people who want to work from home and there are plenty of sites that offer such projects.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

It can be an interesting experience if you have the zeal to try and do something new and you enjoy creating something that doesn’t exist and the challenges that come along in the process of doing so

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The importance of networking. This article offer 10 tips to help you understand and implement the strategy.

When people want to introduce a new product into the market, many companies rely on television, posters, magazines and newspapers in order to advertise. Unfortunately, these mediums are quite expensive so firms that are working on a small budget should try something else such as an inflatable advertising balloon.

Ask an audience what their dream job would be and many will reply that they would love to work with animals. However, it seems that the animal care industry is notoriously difficult to get into. There is not much information about where to start or indeed about the qualifications required for the many different careers with animals.

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