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Advice You - The Hangover Handbook - And a Cure For The Marketing Blues
I picked up a copy of 'The Hangover Handbook - 101 Cures For Humanity's Oldest Malady'... not just in case I have some holiday cheer... but to get so
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
me awesome ideas for 2007 marketing promotions.
There is a solid chapter of 101 ways to cure that hangover... as well as some hilarious chapters on:
There is a solid chapter of 101 ways to cure that hangover... as well as some hilarious chapters on:
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Boozer's Eye Chart, Great Drunks of History, I bet you don't know this... The pub survivors guide
And the chapter that EVERY marketer should have o
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
their book shelf...
'The Boozers calendar - 366 amazing, fun, bizarre, offbeat, odd, unusual, weird, staggering, stupendous, delightful, true and i
'The Boozers calendar - 366 amazing, fun, bizarre, offbeat, odd, unusual, weird, staggering, stupendous, delightful, true and i
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
vented reasons to have a drink every day of the year'
A mouthful to say the least (and yes, pun intended)
Think about all the different ways you co
A mouthful to say the least (and yes, pun intended)
Think about all the different ways you co
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ld build marketing promotions around days like:
March 22, 1766 - Explorer James Green Eaten by Cannibals, March 7 - Lassies Birthday, June 1 - Maril
March 22, 1766 - Explorer James Green Eaten by Cannibals, March 7 - Lassies Birthday, June 1 - Maril
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n Monroe's birthday, June 13 - Alexander the Great dies from over eating in 323 BC, August 16, 1848 - Worlds first department store opens, October 5,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
1872 - Picture postcard introduced
Yes, these are abstract - and bizarre - that's the whole point!
Creating special promotions is a fabulous way to
Yes, these are abstract - and bizarre - that's the whole point!
Creating special promotions is a fabulous way to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
create cash flow surges in your business.
Dan Kennedy made January 'copywriters month' and has special promotions around his copy related products.
Dan Kennedy made January 'copywriters month' and has special promotions around his copy related products.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
I have run Stampede Specials, Playhouse profits - and some other (very) strange ones as well.
What's interesting though - they always were some of m
What's interesting though - they always were some of m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
best promotions.
And they will be for you too.
Grab yourself some strange books of lists... and create some even stranger promotions for 2007.
I'
And they will be for you too.
Grab yourself some strange books of lists... and create some even stranger promotions for 2007.
I'
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
m willing to bet you WILL get great results - and a completely different outlook on marketing events.
One thing I will note to you right now: Using
One thing I will note to you right now: Using
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
izarre and unusual themes in your marketing WILL results in greater sales. It will also result in more complaints... which is a VERY good thing.
You
You
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
see, most business owners worry more about pleasing everybody, than they do about pleasing only those who matter (the ones who actually buy from you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
gain and again).
When you start using more of these kind of marketing techniques - you will see more complaints - but you will also see higher sales
When you start using more of these kind of marketing techniques - you will see more complaints - but you will also see higher sales
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
numbers - and more devoted clients that buy repeatedly from you.
Look at Howard Stern... love him or hate him... he IS controversial.
You know what
Look at Howard Stern... love him or hate him... he IS controversial.
You know what
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s even more interesting?
When they surveyed his listeners - a large percentage of people seriously dislike him - but they can't stop listening to hi
When they surveyed his listeners - a large percentage of people seriously dislike him - but they can't stop listening to hi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. They want to know what he will say or do next - and are willing to PAY MONEY to find out what's next (despite it being negative - it is something t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ey talk about).
When you use unusual techniques in your marketing - your clients WILL follow you closely and they will want to hear more from you.
When you use unusual techniques in your marketing - your clients WILL follow you closely and they will want to hear more from you.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nd the more you promote to them (using these techniques), the more they will buy.
It works nearly every time!
Try it, I'll bet you like the results
It works nearly every time!
Try it, I'll bet you like the results
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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