A More Effective Business Card

In my life I have literally collected thousands of business cards. When I look through them, I hardly remember the person or business at all! Shouldn't a business card reflect who you are and what your business does?

Create a Vision Board

Its an oldie but a goodie, the Vision Board exercise. Sometimes called a Vision Collage, Treasure Map, Vision Map, etc. A wonderful, graphic way to define and align with what you really want.

Niche Market, Website Traffic and Conversion are 3 Required Skills To Succeed Making Money Online

There are three very important skills required in making money online. You must understand your market, getting traffic to your site, and converting that traffic with your sales copy once they are in your site. If you want to make money online you can not succeed without understanding these skills.

Fundraising With Promotional Items

Are you looking for a different and unique way to raise money for your group or organization? This year, skip the usual chocolate bars and scented candles, and sell something that will increase your group's visibility in the community. Pens, mugs, t-shirts, hats and jackets that carry your organization's name and logo can be excellent year-round fund-raisers for your group.

Trade Show Models for Your Next Convention or Expo

It is no secret that sexuality can be a valuable marketing tool. Many exhibitors choose to use trade show models to attract attention to their trade show display area. There are entire modeling agencies devoted to providing trade show models to exhibitors who want to increase traffic to their booth. These agencies allow you to select your model or models by background, skill set, and appearance.

Marketers Beware, Brand Singletons Lonely and Pathetic At Your Peril

The days of the pathetic singleton, sitting all alone at home moping over his or her lonely existence are over. Singles are more racially diverse, younger and enjoy a youthful outlook on life. They share a love of media and socializing and a wide number of activities from shopping to blogging.

Full Color Brochures And Flyers Do Not Have To Cost A Small Fortune

With modern presses, the cost for 30,000 copies of flyers can be less than 10,000 copies at your local printer.

Advertising Mistakes - How To Avoid Them

Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:

The Right Track Can Be a Dangerous Place

Scrapbook stores are closing left and right. There are many reasons for closing, but a common theme seems to be that they simply forgot to let people know they were there in the first place!

Are You Embarrasssed To Admit You Need A Copywriter?

Everyone has their own area of expertise. There's no more reason to be embarrassed to need a professional copywriter than there is to need a professional auto mechanic.

Promotional Marketing - How To Generate Better Ideas

Promotional marketing professionals often stop at the first idea they think of when searching for creative ideas to promote their business, event or brand. This article explores how to create better ideas by focusing on the not so obvious.

Revealed - Why You Should Fire Your Advertising Agency And Start Using Interactive Marketing!

Advertising agencies are in the doldrums that is because the services they provide, the way they should be paid and their relationships with their clients are all in jeopardy. There is much uncertainty, much debate, much nervousness, and no sign of any resolution to the problem. Certainly one of the things agency people have lost sight of is that advertising, like all marketing functions is done to make money!

When You're Hot And When You're Not

In every industry the popularity of products and services go in cycles. Some cycles are slow, others are of amazing velocity which brings opportunities and risks. Those who are attuned to these market dynamics can take advantage of these changes in their marketplace, but must manage the risks.

Europe's Textile And Clothing Producer Gear Up For Expansion

Bulgaria is the fastest growing textile and clothing producer in Europe, according to a report by Textiles Intelligence. Between 2000 and 2006, Bulgarian production of textiles expanded by 152%, while output of clothing increased by 109%. By comparison, EU production of textiles fell by 21% over the six year period, while output of clothing fell by 32%.