8:07 AM - Beer, Hot Girls And Hot Tubs - What More Could A Guy Ask For?

In a small town in Texas, a lot of people are talking about Don's Fly Thru Beer Barn. Don Talley had a problem because his customers were not willing to wait in long lines. So he found a way to entertain them while they waited for service - he put in a hot tub staffed by attractive women.

Opening a Dollar Store - Advertising for Business Success

Advertising is an often overlooked key to success when opening a dollar store? It is important to develop and execute to a specific advertising plan as a part of the marketing plan for your business. A well-executed advertising plan can result in a huge positive impact on your total annual sales. Don’t forget to include an appropriate budget to support your advertising plan.

Trade Show Giveaways

Trade show giveaways or promotional products are an excellent way to ensure that your company is memorable, but only if they are used correctly. You do not want your company to be remembered as the group who was more focused on their stress ball than on their products and/or services.

How to Market Online with a Successful Newsletter

All about how to write and market a successful business newsletter.

Differentiation Can Be a Niche Market

So many times I spoke to customers over the counter who travelled miles to our store for the rare part for that rare car that no one else had. Or because they knew from experience that no one else would have the part they started with us first.

The Coming Television And Advertising Storm, What You Need To Know About The Future!

Advertising Agencies have allowed widespread short-termism. With no long-term view on the actual process of communication and all the other attendant problems, clutter, the Internet, the process of communication, accountability, customer indifference, lack of attention, the loss of trust, to mention just a few! The Storm 1.?

Develop An Emotional Connection With Your Customers To Grow Profits And Lower Costs

Reports show a lack of emotional connection between brands and their customers. Find out how to grow this connection to lead your business to a profitable difference.

Can Pay Per Click Advertising Really Grow Your Business?

Pay per click advertising continues to go from strength to strength but can it really help grow your business?

Believability Can Make Or Break Your Marketing Efforts

Avoid telling tall tales in marketing. Your integrity and believability are the keys to creating a loyal following of customers who trust what you have to say.

Advertising Copywriting For Beginners

A very broad but accurate definition of advertising copywriting would be: Any and all text based material in any way relevant to your business a potential customer comes into contact with. Whether it’s in the form of a catchy headline, a compelling email, or an iron clad money back guarantee, these are all various forms of sales copy.

Customer Referrals - Three Strategies for Increasing Them

If you want to dramatically increase the number of people referring business to you, it's important to follow three easy steps: ask your customers for referrals, follow up in writing, and cultivate your biggest advocates.

Word of Mouth Marketing - How It Can Grow Your Business at a Much Lower Cost than Advertising

People are drowning in a flood of advertising that will cost companies $300 billion or about $1,000 per American in 2007. Savvy marketers have discovered that word of mouth marketing is much more effective and less expensive than advertising. Discover why word of mouth marketing works and how you can tap into its power.

The Key To Business

You probably can't give out the key to the city or even the key to the front office. But you can give out printed keyrings to encourage customers to think of you each and every time they unlock their doors. Some people collect keyrings while others toss them away. Make sure yours stands out before it ends up in the waste basket.

CPM IS Dead

Using CPM is like handing out fliers. You know they’re also called throwaways, right? That says it all. It’s quantity over quality. Get over CPM today.