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Marketing
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10 Trade Show Tips
1. Research the show carefully before you decide to exhibit. You can save yourself a lot of heartache by knowing exactly what size and type of trade show you are attending. 2. Start planning well in advance of the trade show. Poor planning can result in unexpected costs and a poor showing.
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Encouraging Repeat Business- More Smart Marketing Strategies for Restaurant Owners
There are few things restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab a quick bite on a Friday night, are crucial for the success of any restaurant. According to global management experts Bain & Co., repeat customers spend 67% more than do new customers. Thus, it is not only personally satisfying to see familiar faces return to your restaurant, but financially rewarding as well.
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8:07 AM - Beer, Hot Girls And Hot Tubs - What More Could A Guy Ask For?
In a small town in Texas, a lot of people are talking about Don's Fly Thru Beer Barn. Don Talley had a problem because his customers were not willing to wait in long lines. So he found a way to entertain them while they waited for service - he put in a hot tub staffed by attractive women.
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Trade Show Shipping Terminology
In order to ensure that your booth arrives on time and at the right place, it is important that you are familiar with the shipping terminology that is commonly used in the portable trade show display industry.
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What's Your First Marketing Piece?
When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?
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What's In Your Package?
When you send out information to prospects what do you put in the envelope? A letter? A brochure? A business card? Many of my clients use a brochure to tell the whole story about their business. They mail only a letter or a letter with a brochure. However, instead of relying on one piece only, consider mailing out a complete package to your prospects.
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The Power Of Joint Ventures
A joint ventures is a cooperative way to use each other's expertise and networks to build a thriving business.
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The Green Scarf
We see and register things selectively based on our own filters and needs. That's why it's so important to be able to put yourself into the minds and shoes of your potential clients and figure out what's most likely to catch their attention because they relate to it in some way.
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Table Covers and Table Throws
Controlling the table cover that your trade show tabletop display sits on is of the utmost importance. Why let the show managers dictate 20 to 30 percent of your booth's look? And if that 20 to 30 percent is hideous, they dictated your entire look.
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Trade Show Advice
We have worked with countless exhibitors over the last decade, and we have witnessed many mistakes that could have easily been avoided. This article will attempt to offer general advice that should help your company have a successful exhibiting experience.
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