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Unwork - Just What Is It and How Can You Get Some?

With apologies to Byron Katie's important 'Work,' I've been using the phrase Unwork quite a bit lately to help foster the premise that working hard is NOT the way to riches or happiness. For some people working hard is a license to feel justified about complaining. Or feeling self-important.


Setting the Style With Promotional T-Shirts

Promotional t-shirts can help you set the style at your next trade fair or public event. Apparel printed with company logos have become hot fashion items, and t-shirts are no exception.


Keep Signaling After the Sale

When to stop marketing after the sale (the answer may surprise you).


How Google's Adwords Can Be an Attorney's Best Friend

How about getting your name and what you can do for them in front of thousands of web surfers right in the next 5 minutes


Usefulness is Key to Promotion

Professional tradeshow attendees know that one of the top reasons for attending is the swag they'll walk away with.


3 Rules For Creating Leads For MLM Distributors In Your Local Market

In this though provoking article MLM Legend Dale Calvert will share with you 3 important insights for creating Local MLM Leads so you don't waste your money with Network Marketing lead generation companies.


5-Step Plan for ROI-ifying Your Website

Ah, the land of ROI-ification. A land where e-mails are opened and links are clicked and phones ring by the minute. Is this utopia? Or arms-length reality? Once you apply these proven strategies, you just might find out.


Building Your Website - Don't Reinvent the Wheel

What is the best way to get your website up and running quickly? Learn about WYSIWYG editors and companies that offer easy site builder programs. Also, learn strategies to optimize your pages for higher search engine rankings.


D.I.Y. Production I - Vendor Selection

In our industry, one of our jobs as design experts is to maneuver pitfalls that arise for our clients both experienced and inexperienced. There are four primary areas where we provide this kind of guidance to our clientele; strategy, conceptualization, layout and production. The funny thing is the most detail-oriented area, production, seems to be the one arena where many clients retain an overwhelming do-it-yourself mentality.


D.I.Y. Production IV - Press Checks

So you've selected your vendor, worked out the cost, pre-pressed your files and off they go. This is the time where you will await glorious days if not weeks for your project to come to fruition. You've seen your file on computer and life is good. I am here to tell you it is not and I will even let you in on a secret, just because your computer can create it does not mean that the printer can print it. I know, you're shocked, hence the purpose of proofs and press checks. I'll explain as I give you some insight into press checks.


Encouraging Repeat Business- More Smart Marketing Strategies for Restaurant Owners

There are few things restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab a quick bite on a Friday night, are crucial for the success of any restaurant. According to global management experts Bain & Co., repeat customers spend 67% more than do new customers. Thus, it is not only personally satisfying to see familiar faces return to your restaurant, but financially rewarding as well.


DIY Production V - The Outcome

Finally, you are getting to see the results of weeks and months of hard work You've reviewed a proof and seen a sheet come off press to make sure everything was just right. Ah, but there are things that you will have to see when it is all over to truly know the outcome of everyone's labor. I will discuss your surprises here.


Literature Holders and Literature Stands for Trade Shows

Your trade show literature is the only part of your trade show display that visitors will take with them when they leave the convention or expo. Hopefully they will remember your booth and a few key points about the nature of your company, but the literature will be in their hands for weeks after the trade show has ended.


Create A Community Around Your Blog

If you sell products such as web hosting, wholesale camera equipment, a blog is great for posting content like product reviews, photography tips, and news that is all aimed at a very specific target audience.


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