Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business

There is a dreaded and deadly disease embedded in too many businesses today. What is it? It is called APATHY or more specifically MARKETING APATHY. It is highly contagious and has become widespread among businesses. The symptoms of this disease are: lack of interest; lack of motivation; satisfaction with the status quo; lack of passion; complacency; passiveness; lack of follow-up and follow-through; and a general disregard for marketing activities. These symptoms create a formidable barrier to the success of you and your business. If you or others in your business suffer from any of these symptoms, then Your Strategic Thinking Business Coach urges you to try one or more of the top ten cures for MARKETING APATHY immediately!

Trade Show Booth Graphics

Trade show booth graphics are the most important part of your trade show display. Make sure your graphics are eye-catching and engaging for maximum impact. Your graphics should not tell the whole story of your company, but should instead be designed to tease potential leads so that they will visit your booth.

Hotel Chains are adding Fake Plants and Trees to Rooms

Several Hotels Chains are starting to add the Fake Plants to room d?cor. Here’s why…

Signaling Criteria and a Marketing Mistake

You can win the marketing battle up front and still lose the war to a competitor.

Prospecting with Promotional Gifts

Promotional gifts serve your company in many different ways, and the items that you choose as giveaways should reflect their purpose. One important way that you can use promotional gifts is in prospecting for new clients.

Ten Reasons To Put Promotional Gifts In Your Marketing Budget

You know how valuable promotional gifts can be in your company’s marketing campaigns, but your boss needs a little convincing? Speak his language and he’ll listen. Here are ten ways that you can use promotional gifts to improve your company’s bottom line.

The Very Best Promotional Items Ever

While there’s a lot to be said for being innovative, when it comes to promotional items to advertise your company, some of the old standards are still the best and most popular. If you’re looking for advertising gifts to put your name in front of your customers, sometimes it pays to follow tradition.

Promotional Items - Not Just Freebies

If Calvin Klein taught us anything, it’s the value of wearing a brand name on your butt. While most people think of promotional items as freebie giveaways to attract more business, there’s another side of promotional items that can add to your bottom line.

Promotional Umbrellas - Quality Counts

If you’ve decided to use promotional umbrellas to publicize your company, you’ll want to opt for the highest quality that your budget can stand. When it comes to a promotional item that will get the use – and give your company the exposure that you get – with promotional umbrellas, you don’t want to skimp by handing out a poor quality product.

Special Events That Call for Promotional Umbrellas

Promotional umbrellas are a great way to publicize your business, but in some events and cases they can offer special value. If you’re looking for a special way to add some pizzazz to company event, or to market your business, you might consider one of these ideas for using promotional umbrellas.

Self Storage Security - The Protective Umbrella

Prevent crime from becoming a liability for your storage operation

There Ain’t No Silver Bullet When it Comes to Marketing

Marketing. Ahhhh, Marketing! A 4-letter-word to some; a wealth of ideas to others. No matter how you market and brand your business ventures, it comes down to this: We want customers, we want to remain in business for the long-term and we want to be paid for our time and talents.

The Marketing Cycle - The Dynamic Payoff of Knowing When You Should Market

There is a definite marketing cycle, and knowing when you should market can mean a dynamic payoff. Here's how to be aware of the marketing cycle in your industry, so that you can know when to market.

Marketing- Countering the Competition

Any businessman worth his salt knows the value of marketing. Ask any successful entrepreneur and he would tell you that effective marketing has been and still is a big part of his business strategy.