Direct Mail and Snail Mail...The Pony Express Still Works

Websites, email, MySpace and ipods notwithstanding, there’s still a place for direct mail in your promotion strategies.

8 Direct Mail Secrets for a Higher Response Rate

To be successful with direct mail sales letters, there are several strategies you can use to increase response rates.

Direct Mail Strategies: How To Get a 50% D.M. Response Rate With A Stroke Of The Pen

The increasing number of advertising messages for prospective customers make it difficult for them to hear what your business has to offer. However there is a magnetic feeling that handwritten notes create. Certain simple and easy guidelines, if followed, will surprise you with a huge response.

Trade Show Choices: Banner Stands

Among the many trade show display choices is a category we refer to as banner stands. There are about three different types of banner stands that are currently available commercially. We'll discuss each, their advantages, disadvantages, costs and relative merits.

Real Estate Postcard Q&A: How Much Response Will I Get?

In real estate postcard marketing, the strength of your offer is directly proportionate to the strength of your response. A strong offer will help you break through the sea of information your prospects face each day.

Appealing To The Morons-How To Set Up Your Site So That Even A Chimpanzee Can Navigate It

Want to know how to shoot you sales through the roof? Treat everyone like they don't know how to copy or paste.

Real Estate Postcards: When Should I Mail?

This question comes from a real estate postcard questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

Real Estate Postcards: How to Differentiate Yourself

You're wise not to imitate other agents in your area. The only time you should duplicate a marketing strategy that's already used in your market is when you can do it better-like ten times better.

Significance of Postcard Designs for Your Postcard Print Jobs

As I was thinking about the reliability of the implication about campaign materials I’d come across the valuable business tool for modern marketers - postcard.

How To Write A Powerful Sales Letter

To write a sales letter that does the job it is supposed to do and generate sales, there are several strategies you should use in every sales letter you write:

Don't Mail Postcards to Generate Appointments in Financial Services Direct Mail Lead Generation

The mistake one company is about to make is thinking it can set up face-to-face, private appointments with prospective clients using postcards in the same way it uses postcards to fill seminar rooms.

The Online Marketing Formula

The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact.

Use Postcards For Your Business Success

For your business success, make sure you consider photo postcards. Postcards are just a little more expensive than business cards and far less than Yellow Page ads. Postcards can be handed out like business cards, but that is not all.

100% Boost in Advertising Response with Taguchi Testing-Fact or Fiction?

Learn Taguchi testing-the history and method. Taguchi tests have been said to increase marketing response by over 100% or more-is it all lies or is it the truth? Discover for yourself-