Direct Marketing VS Public Relations Campaigns

A savvy entrepreneur and business person will always ask themselves which type of marketing gives me the most bang for my buck? Recently, in a speech I gave to a group of marketing students they had a pie chart with all the different types of common marketing.

Direct Mail Marketing for Non-Profit Fundraising Events

Nonprofit fund-raising events are the hallmark of most nonprofit organizations and they often host these annual events in order to raise much-needed funds for their group. If these fund-raising events are successful the group can propel its work and help those people in need.

Direct Mail Marketing for the Market Place

Do you own a small business and you have a limited advertising budget? Perhaps you have no budget at all and you are worried that you cannot do the advertising you think you need to ensure that there will be people coming to your store to buy something?

10 Ways a Small Business Can Use Direct Mail Successfully

Despite the low rate of return, small businesses cannot afford to overlook direct-mail marketing. If it is done correctly, it is affordable, highly targeted, and fairly easy to do.

Notes for Newbies - Part Twenty-Five - Viral Marketing

Here is information on viral marketing every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Direct Mail and Direct Mail Marketing for Car Clubs

Are you a car club organization and trying to get more people to join? Usually car clubs grow due to word-of-mouth and yet you need your first group of people in the car clubs so they can tell their friends. One of the best ways to get a car club going is to send out direct-mail marketing packages within a thirty-mile radius to all the zip codes near where the club meets.

Direct Mail and Direct Mail Marketing for Racetracks

Racetracks are always trying to fill up the stadium with customers paying to see races. The trick for a racetrack is to get regular clientele, which comes quite often or even brings their whole family or guests. There are many ways for a race track to fill up their stands doing great public relations and promotions

Direct Mail and Direct Mail Marketing for Mobile Car Washes

Mobile carwash businesses must cluster their customers close together due to the high cost of fuel. When a mobile carwash business is driving around it is not making money however, when it is parked in a parking lot washing lots of cars in a row it is making the maximum and most efficient use of its resources and therefore creating profits for the company.

Direct Mail for Aircraft Charter

In the Aircraft Charter business it is paramount to keep those aircraft busy flying people to their destinations rather than sitting on the ground waiting for birds to make nests inside the cowlings or spiders to find homes up in the wheel wells. Aircraft are very expensive and the payments, hanger and tiedown as well as other expenses such as insurance are costs that are fixed and on-going even if the aircraft sits on the ground.

Direct Mail for Dentists

Human teeth are very important considerations and dentists are very important for our civilization, but to pay off those school loans, equipment and start-up costs they often must be sure to get people in to see them and develop a strong customer base. Easier said than done of course.

Direct Mail for Physical Trainers

Physical Trainers are very important to human mobility and anyone who has ever been in a situation where they were not about to move around properly knows their value. Too any athlete who has ever been injured or gone after a super performance knows that these folks know their stuff.

Direct Mail for Building Materials Stores

Now is the time for building material stores to advertise. Why you ask? Well it is simple, with housing sales down fewer people will be buying new homes and therefore fewer new homes will be built and this will take its toll on the profits and volume of a building material store.

Direct Mail for Bowling Alleys

Everyone likes to bowl and yet no one will come unless they are in a league or they are invited. Sometimes these customers need a little edge to get in the door you see? How can you get clients and bowlers into your bowling alley establishment and get them hooked on such a wonderful sport?

Direct Mail and Direct Mail Marketing for Local Musicians

Many local musicians are starving yet have some really good stuff. If they can generate significant interest locally, often they can move on and cut a CD and get some local radio time and perhaps get signed with a record label. But all this can never happen if no one hears their great work.