Notes for Newbies - Part Thirteen - Commissioning Software

Here is information on commissioning software every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Direct Mail Advertising

Product recall, customer care, and stakeholder communication are the factors that spell success for a company. There are a variety of ways that these needs are addressed. Most times, companies utilize above-the-line advertisements that generate widespread mileage but are also very expensive, such as radio, TV and print ad materials.

Notes for Newbies - Part Seventeen - Selling From Your Website

Here is information on selling from a website every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Notes for Newbies - Part Nineteen - Traffic

Here is information on traffic every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Keeping Direct Marketing Information Products Up To Date

Direct marketing information products are some of the most popular – and profitable – online products you can sell. By capturing your knowledge and experience, you can create powerful direct marketing information products that appeal to tastemakers in your industry niche. However, trends and best practices in direct marketing change quickly and frequently.

Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail

The real estate postcard question that follows came from a survey sent to more than 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions ... including this one.

Direct Marketing; Developing a List

Direct Marketing by mail is a great way to help your sales improve and most businesses who do direct marketing do quite well with it. There are many Money Mailer and Coupon Type Books you can join in with and they say that this increases the letter opening barrier substantially by using such a service.

Marketing Isnt Being Nosy - Why You Should Know Your Customers Better Than Anyone

Birds of a feather flock together. The more you know about your customers, the easier they are to find, and most importantly, the better your ability to serve them and offer them what they want.

Real Estate Agents Can Produce Big Responses Without Spending a Lot of Time or Money

Postcards can drive an enormous amount of traffic to your web site and generate new sales leads and the great thing is that you don't have to spend a lot of time or money on them, but only if you apply these common marketing techniques that are rarely used by real estate agents.

Test Campaign Result Accuracy – Test Group Sizing - Part I

In order to build campaign management intelligence, a Business should capture and analyze the results of each campaign or test campaign. The evaluation of these results shall assist in the optimization of future campaigns.

Direct Marketing VS Direct Sales

Direct Marketing is the direct mailing to potential customers to tell them about your products and services and deliver a simple message compelling them to come by something from you or sign-up for service. Direct sales are very similar in that you send people rather then mailed items directly to the potential customers to tell them about your products and services and explain how they can help your customer and why they should buy them from you.

Direct Marketing VS Word of Mouth

Which is a better way to do marketing? Using direct-mail advertising or concentrating on word-of-mouth advertising to spread the word? Well, for word-of-mouth advertising to truly work you must first have customers who are completely satisfied with the product or service and believe they were given excellent customer service in the process of their purchasing.

Direct Marketing VS Radio Advertising

Direct marketing works well for many types of small businesses, but how does it work compared to radio advertising? Well let us look that the very different advertising venues and consider each of them on their own merits first.

Direct Mail Marketing for Local Clientele for Off Season at Resorts

All Big Resorts have peak seasons and during these peak seasons they receive the bulk of their business from very high paying customers. But what can a resort do during the non-peak seasons? It makes sense to fill it up with people and paying customers even if those customers are not amongst the high-roller and high net worth customers.