Notes for Newbies - Part Two - Your Product

Here is information on identifying products every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Direct Mail Campaigns: Tips For First Time Solution Providers

Direct mail campaigns are a great way to reach many prospective clients in one shot. Including personal information, adding testimonials, and making free offers are all excellent ways to improve the outcome of your direct mail campaigns.

Effective Exhibiting

Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater. This article looks at some of the important consideration that you might want to consider, when setting up an exhibition stand at a show or event.

No Business Left Behind - The #1 Marketing Activity That Cannot Be Ignored

For any business to be successful, those making the decisions must view advertising as an investment not an expense, in the same vein as capital expenditures. Business owners view capital expenditures (cap ex) as a necessity, but advertising expense as a necessary evil. Why is this the case?

Small Business Marketing Solution - Is Database Marketing Right For You

So, how can you know if your company is a good candidate for database marketing? There are three essential questions to ask.

Candy Fundraisers

Fundraising is referred to as the solicitation and gathering of funds from individuals, business, government agencies, or charitable foundations. These types of events are organized to support churches, research facilities, veterans or public servants, students who are less fortunate, human rights groups, or to fund relief efforts for victims of natural disasters. Usually, there would be fund drives or pledges that are broadcasted over the television. There are also families that commit to donate certain amounts for various causes.

Everything You Ever Wanted To Know About Fundraisers

Fundraising is the term used for solicitation and gathering of monetary funds by requesting from individuals, businesses, charitable foundations or government agencies. This is the primary method used by non-profit organizations to maintain operations. Usually organizations use this method to raise money for religious causes, to fund independent research, to help veterans or injured military personnel, or to fund academic scholarship for students, human rights advocacy, or disaster relief projects.

Real Estate Postcards - 75 Ways to Improve Your Response

Real estate agents have used postcard marketing for decades. A real estate postcard campaign can be affordable, manageable and effective, all at once! Here are 75 ways to make your postcard campaigns even more successful.

Reasons To Exhibit: How Small Or Medium Sized Businesses Can Benefit From Exhibitions

Exhibitions are a great opportunity for marketing your business direct to trade. With so many traders and or consumers located at one time, in one relatively small location, exhibitions offer an invaluable platform on which promote and advertise your product or company. Exhibiting is such a powerful marketing tool and also one where you get to meet clients and traders face-to-face. Additionally, exhibitions in highly accessible cities.

Notes for Newbies - Part Twenty - Duplication and Fulfilment

Here is information on duplication and fulfilment every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail

The real estate postcard question that follows came from a survey sent to more than 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions ... including this one.

Coupon Booklet Direct Mail Costs

Well most people do not realize that coupon books that go out by direct mail have a little bit of give in their prices and you can negotiate a more favorable direct mail cost if you will simply discuss this with your direct mail coupon company compiler account executive.

Build Steady Streams of Qualified Leads

Do you want to build steady streams of qualified leads for your sales force? No matter what kind of marketing you use — direct mail... telemarketing... print ads... radio or TV--the same cardinal rule applies:

Designing Your Direct Mail Ad to Get Responses

Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly.