What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business

Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business. It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.

How To Use Direct Mail Marketing To Your Advantage

Direct mail marketing can be a good way to help your companies profits rise just a little over some time. You can send out mail to people that fit your criteria of people that you are aiming your product at. And then you can see what the response is like.

Recency, Frequency, RFM techniques for Customer Retention & Value Building

Concepts like latency, recency, RFM (recency - frequency - monetary value) are applied many decades, in order to identify the active Customers and achieve higher response rates to Customer retention & loyalty efforts.

Notes for Newbies - Part Ten - Your Dream

Here is information on living your dream every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Testing – the Most Effective Tool for Database Marketing

Each marketing campaign plan should be tested on a smaller group of Customers, before being deployed. Based on the results of the test campaign, the marketing campaign can be reshaped to achieve better results. Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates and marketing campaign ROI, but also to monitor the medium term effect (e.g. one year) of a campaign.

Direct Mail Post Cards For Network Integrators

Direct mail post cards are a popular means of marketing to potential customers. To be effective, a statement about the benefits of your service is the type of heading that works best on direct mail post cards.

Notes for Newbies - Part Thirteen - Commissioning Software

Here is information on commissioning software every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Effective Exhibiting

Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater. This article looks at some of the important consideration that you might want to consider, when setting up an exhibition stand at a show or event.

Recency for Customer Retention on Subscription Based Services

The generic technique of recency analysis, has to be adopted to the different context of every Business: unique Customer lifecycle, product type. In this article we examine the important case of subscription based (or continuity) services. Such services involve the continuous usage by a Customer, often based on a contract. Common examples are: bank accounts, credit cards, fixed & mobile telecommunication services. These services are offered in highly competitive markets, characterised by high customer switching (attrition or churn) rates, which erode the profitability of those who suffer it.

B-to-B Direct Mail: Don't Get Lost In The Details

It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.

Want To Know The Secret Of Successful School Fundraisers?

There a lots of school fundraisers now, and if you want a successful one you have to come up with some new ideas.

Frequency & Monetary Analysis For Subscription Based Services

Subscription based services involve the continuous usage by a Customer, often based on a contract. Common examples are: bank accounts, credit cards, fixed & mobile telecommunication services, internet access service. In the case of subscription based services, the frequency of use can be easily derived, since each service usage is recorded. In the case of bank accounts or credit cards, each account or card transaction is recorded. These transactions are handled by banking systems in order to produce monthly balances or Customer invoices. In the case of fixed & mobile telecommunication services, each phone call is captured in a CDR record (call detail record) along with details about the call (calling & called number, time of day, duration, cost band). These usage records are processed by the billing systems, in order to produce Customer invoices.

Benefits: The Jedi's Secret Weapon

The hack will recite some story they memorized from a one-day marketing workshop they attended because they get a day off from the office. You've probably seen the promotions for those. The versatile trainer speaks about Diversity on Monday, Customer Service on Tuesday, Marketing on Wednesday, Sensitivity on Thursday, and has a hard time paying bills by Friday.

No Business Left Behind - The #1 Marketing Activity That Cannot Be Ignored

For any business to be successful, those making the decisions must view advertising as an investment not an expense, in the same vein as capital expenditures. Business owners view capital expenditures (cap ex) as a necessity, but advertising expense as a necessary evil. Why is this the case?