Direct Marketing for Truck Wash Businesses

If you own a truck wash business it makes sense to use direct-mail and direct marketing to contact all the trucking companies in the country. Many trucking companies may send their drivers down the freeway where your truck wash is located and you need to be able to be sure that these people have your information and know that you exist.

Direct Mail Sales Lead Generation Success Involves Three Numbers

You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly.

It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail

Is it time to take your marketing offline? YES! A test of sending out a few simple postcards and one sales letter mailing helped me exponentially increase my response to two of my programs. This article explains why and how YOU can get started with Direct Market Mailing.

Notes for Newbies - Part One - Your Market

Here is information on targeted markets that every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Notes for Newbies - Part Four - Your Business Model

Here is information on your business model every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Double Your Marketing Impact And Make Money Fast - By Purposely Damaging Your Products

Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions? Then listen to this:

Notes for Newbies - Part Two - Your Product

Here is information on identifying products every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Real Estate Postcard Ideas - The Information Epicenter

The desire for valuable information is a powerful motivator that real estate agents can use to their advantage. Want an example? Here's a way to use information to improve your real estate postcard program.

Notes for Newbies - Part Twelve - Finding Affordable Resources

Here is information on finding affordable resources every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Understanding Behavioural Marketing Software

I work for a small independent publishing company. The company is privately owned and we often use less traditional means to promote both our print and online publications. So it wasn't a big surprise when I was contacted by an account manager for a new behavioral marketing service.

Direct Mail Post Cards For Network Integrators

Direct mail post cards are a popular means of marketing to potential customers. To be effective, a statement about the benefits of your service is the type of heading that works best on direct mail post cards.

A Buyers Guide to Direct Marketing Services

There is a tremendous growth and change occurring in the sphere of business marketing across the world today. This is largely due to the unprecedented pace of change in technology, entrepreneurial tactics and an open attitude towards new theories and concepts in marketing itself. Direct Marketing is a subsection of marketing that focuses on planned recording, analysis and tracking of individual customers’ responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. Direct marketing can be aimed either at the individual consumer or on a business-to-business (B2B) level. This form of marketing attempts to send messages directly to the intended client by means of addressable media such as mail and email. In this way direct marketing differs from regular advertising in that it does not place its messages in the public market such as radio, billboards and magazines etc.

Shamelessly Successful Self Promotion

It you don't toot your own horn you can't enjoy the music. Learn how to promote yourself effectively and get ahead in business.

Customer Lifetime Value for Value-Based Servicing, a Realistic Analysis

A Business with no prior experience on the use of CLV should start with a simple approach: a limited complexity Customer value model. An RFM (recency – frequency – monetary) score can be used as a proxy for the CLV. This score can be a cost-effective initial Customer value ranking. In certain cases even a recency score may be a complex start. Frequency and/or monetary scores may be more suitable as a starting point. The use of a Customer value ranking is only a means to the efficient use of business resources (value-based management). The accurate estimation of the Customer Lifetime value may be not only very difficult but also of limited business value.