How to be Believed - when you're Selling it

We all know that savvy people don't believe us (marketers) like they used to... That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you. But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.)

Direct Marketing for Water Companies and Conservation

Direct marketing and direct mail campaigns for water companies can help with water conservation by constantly reminding consumers and homeowners to save their water. Many small businesses also need to save water and conserve, but often they do not.

Direct Mail Advertising and Envelope Barrier Strategies

In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.

The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing

The Bluetooth marketing shakes up the proximity marketing industry by allowing direct contact to end users on their mobile phones with rich and free content sending. The marketing and media agencies are learning about how to use it to get the most.

Lead Generation Is a Full-Time Job

There are endless sources that tell you how to set up a marketing plan, how to select your target market, how to reach your target market, etc. It is true that everyone needs a marketing plan, but there may be other ways to find customers.

The spirit of CRM

CRM is an approach which diversifies the customer facing processes, according to Customer groups of different value to the Enterprise. CRM is about tuning the consumption of Enterprise resources, in order to provide increased value to the valuable Customers.

Notes for Newbies - Introduction

Here is information every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Recency, Frequency, RFM techniques for Customer Retention & Value Building

Concepts like latency, recency, RFM (recency - frequency - monetary value) are applied many decades, in order to identify the active Customers and achieve higher response rates to Customer retention & loyalty efforts.

Notes for Newbies - Part Six - Taking Action

Here is information on taking action every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Notes for Newbies - Part Nine - Sales Letters & Sales Copy - Part II

Here is more information on sales letters and sales copy every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Double Your Marketing Impact And Make Money Fast - By Purposely Damaging Your Products

Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions? Then listen to this:

What Do You Sell?

Make $1,000.00 to $1,500.00 more on every job.

Database Marketing - in Search of Statistical Significance

The goal of database marketing is to increase marketing efficiency & Customer lifetime value, with the smart use of Customer data.
Database marketing is based on Customer information related to:
• Customer behavior
• Customer profile & demographics Predictive models based on both behavioral & demographic data, can outperform Customer groupings based solely on behavioral data (like RFM).

Notes for Newbies - Part Ten - Your Dream

Here is information on living your dream every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.