Post Card Direct Mail Marketing

A post card direct marketing campaign is an effective means to contact current clients and prospect for new clients as well. Why does it work? Post cards are unique and different from letters in a very important way…

Business Mailing Lists

A business mailing list is a collection of names and addresses used by a business organization or marketer to send promotional material to a targeted group of recipients. A targeted mailing list is a more cost-effective advertising strategy than the other tools of the trade. Directly contacting a specific group of people can help an advertiser skip the cost of sending the ad randomly to many people who might just ignore it.

Donation Request Letters Are Irresistible When You Enter Shooting

When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Prisoners treated in this fashion followed our orders.

Do Your Donors Hear Voices (in Your Donation Request Letters)?

Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.

Do Marketers Need To Be Different To Be Direct?

Marketers are under intense pressure to drive sales results from marketing activity. To deliver the result, marketers are turning to direct marketing, a variation on their core trade. But do the skills of traditional marketers translate into Direct Marketing success? I believe the answer is a resounding no. What’s more, the discipline of Direct Marketing is, unfortunately, suffering at the hands of the uneducated. The reason lies behind a formulaic approach to targeting and segmentation, frequency of message and a failure to explore the creative boundaries and personalisation that only direct marketing can offer.

Customer Communication by Email

When email is used well, it is a low-cost, high-value way of reaching your prospects and customers; poor use of email is often illegal and can destroy your sales. When the skills of creating good email are described, many of them seem obvious, yet how many do you forget in your rush to press the 'send' button?

What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business

Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business. It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.

It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail

Is it time to take your marketing offline? YES! A test of sending out a few simple postcards and one sales letter mailing helped me exponentially increase my response to two of my programs. This article explains why and how YOU can get started with Direct Market Mailing.

Candle Fund Raisers Are Highly Profitable For Your Organization

Fundraisers are a great way to raise money for your school, sports team or other type organization. What's also nice about them is that they are a very sociable way to earn money for a good cause because you're out there meeting the community. For younger participants, fundraisers can even be an early lesson in sales and marketing.

Can Having a Unique Product or Service Help You Market Your Business?

Of course it can! But do you have unique product or service? Or is yours like everyone else within the same category? No, really...

The spirit of CRM

CRM is an approach which diversifies the customer facing processes, according to Customer groups of different value to the Enterprise. CRM is about tuning the consumption of Enterprise resources, in order to provide increased value to the valuable Customers.

Increase Your Marketing Response, Profits And Sales By Over 500% - Fast

Would you like to be able to quickly and easily increase the response of your marketing promotions by 500%? Here's one way to do it:

Direct Mailing: Is It Still Effective?

Direct mail, or marketing by snail mail, is an oft forgotten marketing method – after all, email is quicker, easier, and much less expensive. There are many businesses that now use email exclusively, and do not use snail mail for marketing purposes.

Notes for Newbies - Part One - Your Market

Here is information on targeted markets that every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.