Tip Sheet Postcards Keep On Selling

Postcards sent through the mail can play a major role in your permission based e-mail newsletter program. Their many benefits justify trying to obtain both your subscribers' e-mail and postal addresses.

Supervisory Excellence: The Way I See It

Supervisors' roles in today's business.

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company...

Direct Marketing for Car Washes

Direct marketing and direct-mail work very well for carwashes, but often carwashes fail to understand that there are many types of direct-mail and it makes sense to explore other options rather than just sending out direct-mail packages to the top demographic in the local area.

Direct Marketing for City Recycling Programs

Municipalities should consider direct marketing and direct mail to reach out to customers and constituents in their districts to spread the word about city recycling programs. The huge blob of bureaucracy is often inefficient in public announcements and public relations. They often spend huge amounts of money in their budget to promote city programs such as recycling programs.

Direct Marketing for Non-Profit Groups Considered

If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase donations to your non-profit. Direct-mail and direct marketing does not just work for businesses, as it is a way to catch people in their homes who read direct-mail and direct marketing packages.

Direct Marketing for Truck Wash Businesses

If you own a truck wash business it makes sense to use direct-mail and direct marketing to contact all the trucking companies in the country. Many trucking companies may send their drivers down the freeway where your truck wash is located and you need to be able to be sure that these people have your information and know that you exist.

Direct Mail Advertising and Envelope Barrier Strategies

In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.

Lead Generation Company Includes Cheque With Sales Letter

Two of the greatest challenges for a company doing direct mail sales lead generation are getting attention and creating attractive offers. A compelling package with a poor offer will flop. And a poor package with a compelling offer won’t even get opened.

Write A Personal Letter To Make Your Customers Fall In Love With Your Business

How to use personal letters to keep business walking through your front door. By writing a well-written personal letter to your business prospects you show them that you care about them as individuals and value their business. It's a powerful tool if used effectively.

Customer Communication by Email

When email is used well, it is a low-cost, high-value way of reaching your prospects and customers; poor use of email is often illegal and can destroy your sales. When the skills of creating good email are described, many of them seem obvious, yet how many do you forget in your rush to press the 'send' button?

How to Make Direct Response Work One Step at a Time

One efficient method is to use of the multi-step process in direct response marketing. For example, single-step marketing could...

Business Post Cards: Five Factors To Consider

Should you create and mail business post cards on a small business advertising budget?

The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing

The Bluetooth marketing shakes up the proximity marketing industry by allowing direct contact to end users on their mobile phones with rich and free content sending. The marketing and media agencies are learning about how to use it to get the most.