Why Most Newsletters Don't Work - Part Two: For Effective Newsletter Content, Get Real

Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real.

How To Punch Up Your Salesletter For Greater Response

Recently a famous internet marketer revealed the secret behind how he got a massive response to the launch of his product. This marketer made his fame when in a single day in August 2004, he generated one million dollars on the sales of his product. Here's the secret...

Direct Mail Guarantees Should Hurt

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.

Direct Mail Marketing Pieces for Mobile Oil Change Business

Is direct mail marketing a smart play for on-site mobile automotive services businesses? Should a small business with one, two or many mobile units advertise thru direct mail marketing? In fact this is a very good question, which over the last 27-years I have experimented with and found much success.

Donation Request Letters Need Suspense To Keep Donor Attention

How would your next fundraising letter perform if Agatha Christie wrote it?

Hurricanes and Direct Marketing Campaign Issues

If your business relies on direct marketing campaigns and uses such companies as Money Mailer to send out coupons you may find yourself in a world of hurt during times of catastrophic hurricanes, which hit nearby regions.

How to be Believed - when you're Selling it

We all know that savvy people don't believe us (marketers) like they used to... That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you. But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.)

Donation Request Letters Are Irresistible When You Enter Shooting

When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Prisoners treated in this fashion followed our orders.

Direct Marketing for Mobile Car Washes

Direct marketing and direct mail can work for a mobile carwash company. Most mobile carwash companies are quite happy with the word-of-mouth advertising and referrals they get from providing excellent service to previous customers.

Direct Marketing for Mobile Fleet Washing Businesses

If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of the easiest ways is to get with a direct-mail company that sends out packages and coupons out to specific ZIP codes.

Direct Marketing for Non-Profit Groups Considered

If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase donations to your non-profit. Direct-mail and direct marketing does not just work for businesses, as it is a way to catch people in their homes who read direct-mail and direct marketing packages.

Direct Marketing and Piggy Backing

If you are already in a small business and looking for another inexpensive way to market or advertise, perhaps you want to try direct marketing or direct mail? Have you already done some direct-mail marketing using those coupon packages that are sent out by various companies to certain ZIP codes in your community?

Direct Mailing and Direct Nailing

Using targeting software and carefully studying your demographics you can really increase your direct mailing and direct marketing results. There are many great software makers and demographic data companies, which run in ESRI’s ArcView, ArcBus and ArcData.

Do Your Donors Hear Voices (in Your Donation Request Letters)?

Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.