Get More Response By Writing Better Response Devices

You know that little reply card in your direct mail package? Don't neglect it - it's your last chance to lift responses. Read a few of the suprising secrets that can improve your DM success at no extra cost to you. From the author of Writing Copy for Dummies.

In Direct Mail Marketing Copywriting, Specifics Outsell Generalities

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”

Rules for Designing a Booth at a Trade Show

You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal.

Direct Mail and Mail Order Techniques 01: Classified Ads and Mailing List

This is the first in a series on Direct Mail and Mail Order. In mail order, the potential customer is first contacted by classified or print ads to gain an inquiry. The prospective customer is then mailed a direct mail package to obtain the order. In direct mail, the potential customer is mailed the direct mail package cold soliciting his or her order.

Direct Mail 03: The Message

In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.

Good Direct Mail Sales Letters Are Like Good Salespeople

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.

Post Card Direct Mail Marketing

A post card direct marketing campaign is an effective means to contact current clients and prospect for new clients as well. Why does it work? Post cards are unique and different from letters in a very important way…

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company...

Effective Business Letter Writing

Everyone that owns a small business needs proficiency in writing business letters, whether the owner of the company writes the letters or an employee writes the letters.

'Short' Copy or 'Long' Copy - Which Works Best?

For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer. That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is 'short' or 'long.'

Hurricanes and Direct Marketing Campaign Issues

If your business relies on direct marketing campaigns and uses such companies as Money Mailer to send out coupons you may find yourself in a world of hurt during times of catastrophic hurricanes, which hit nearby regions.

Direct Mail Marketing Company Says Sell Your Offer, Not Your Premium

My wife received an irresistible offer in the mail the other day. So she didn’t resist.

Direct Marketing Associations

Direct marketing is the most dynamic solution today for sales promotion, lead generation, and traffic building, as well as mail-order sales and database marketing. Like in any other industry-related service, associations also govern direct marketing. These associations can also be called partnerships, in which all members advertisers not only advertise their own product, but the products of other member advertisers. This allows all member marketers to enjoy a broad, grassroots audience base.

Direct Marketing for Car Washes

Direct marketing and direct-mail work very well for carwashes, but often carwashes fail to understand that there are many types of direct-mail and it makes sense to explore other options rather than just sending out direct-mail packages to the top demographic in the local area.