IT Marketing: Mailing to Your Current Customer Database

IT marketing can get off to a great start by doing a mailing to your current customers. Pitch them to try new services or maximize their current technology through your IT marketing.

IT Marketing: Postcard Case Study

IT marketing is well-served by mailing targeted postcards. Don’t expect a huge return on your investment by just sending out a few hundred cards for your IT marketing.

Most Newsletters Don't Work - part one: Success and How to Monitor It

Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.

Patience is a Virtue: Be Patient with Postcard Mailings

You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too. The truth is, anyone who doesn't live under a rock already knows that successful advertising campaigns are based in repetition, repetition, repetition - and consistency.

Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons

Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation.

Direct Mail Marketing for Mortgage Leads

Discover 3 tips for generating mortgage leads from your direct mail marketing campaign.

Tip Sheet Postcards Keep On Selling

Postcards sent through the mail can play a major role in your permission based e-mail newsletter program. Their many benefits justify trying to obtain both your subscribers' e-mail and postal addresses.

Direct Mail Guarantees Should Hurt

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.

Direct Mail 04: Finding a Niche Market for Your Product or Service

The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. A niche market can make you rich in mail order and direct mail too.

8 Secrets of a High-Response Order Form

If you pay attention to these 8 important points, your Order Form will become a potent tool in increasing your sales and/or donations instead of just another piece of paper heading straight for the thrash bin.

Good Direct Mail Sales Letters Are Like Good Salespeople

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.

On-site Mobile Detailing Strategies for Office Complexes

You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask?

Model for Lasting Greatness

To succeed in Direct Marketing, there are factors that are critical to success that should and must be learned, developed, and practiced.

Direct Mail Marketing Pieces for Mobile Oil Change Business

Is direct mail marketing a smart play for on-site mobile automotive services businesses? Should a small business with one, two or many mobile units advertise thru direct mail marketing? In fact this is a very good question, which over the last 27-years I have experimented with and found much success.