Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules

Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.

Direct Mail Marketing: What's Your Audience Statement?

In marketing in general - and with direct mail in particular - your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing?

Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

10 Tips To Improve Your B-B and B-G Direct Mail Campaigns

Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call to action, and most often laced with bold type, highlights, and font changes. It is hard to define, but we see it before we even open it, sometimes. But don’t confuse direct mail with junk mail. While all junk mail is direct mail, not all direct mail is junk mail.

Water Conservation Concept for Carwashes; Is It Marketable

In a special research project for a Business Marketing class, one student proposes using all the carwash wastewater runoff to be recycled and reused for other purposes around the carwash property. Now then the question of the day is this; Is Such a Water Conservation Concept for Carwashes Marketable to the carwash Industry? Yes or No.

Rambling of a Network Neophyte

The trials and tribulations and aspirations and achievement of a new network marketer.

Why Most Newsletters Don't Work - Part Two: For Effective Newsletter Content, Get Real

Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real.

Rules for Designing a Booth at a Trade Show

You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal.

Think You Don't Have What It Takes To Own Your Own Business? Think Again!

The optimism is warranted. A home-based business can give you immense time freedom to be with the ones you love, pursue your interests, or simply earn a good income without having to commute to a job and boss.

Don't Always Make Direct Mail Headlines Positive

The most powerful headline I ever read and acted upon was a negative headline. It changed my life.

Direct Mail Marketing for Mortgage Leads

Discover 3 tips for generating mortgage leads from your direct mail marketing campaign.

4 Great Ideas to Fund Raising

Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you some GREAT, proven ideas to raise funds for your event.

7 Different Fundraiser Letters

Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the possibilities

Direct Mail and Mail Order Techniques 01: Classified Ads and Mailing List

This is the first in a series on Direct Mail and Mail Order. In mail order, the potential customer is first contacted by classified or print ads to gain an inquiry. The prospective customer is then mailed a direct mail package to obtain the order. In direct mail, the potential customer is mailed the direct mail package cold soliciting his or her order.