Direct Mail Letter Design Tips For Improved Lead Generation Response

Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.

Sales Letter - How to Write A #1 Sales Letter

A hot sales letter can pull a 17% conversion rate or better. What separates a good sales letter from a bad one?

The Three Most Powerful Strategies Ever Created for Selling Your Services

If you're tired of working way too hard for so little, have customers who are flocking to your competitors or just want to take your business to the next level, read on

Target Your Market and Save Money

Direct marketing is not passe no matter what you hear from those online gurus. Direct marketing should be an integral part of your marketing campaign to maximize your dollars.

PS - Keeping your Printing Costs Low

If you have a low budget for your printing project, whether it is a business card printing services or postcard printing services, there are better alternatives that you can do in order to keep your ...

IT Marketing: Improving Postcard Response

IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.

Get More Response By Writing Better Response Devices

You know that little reply card in your direct mail package? Don't neglect it - it's your last chance to lift responses. Read a few of the suprising secrets that can improve your DM success at no extra cost to you. From the author of Writing Copy for Dummies.

Most Newsletters Don't Work - part one: Success and How to Monitor It

Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.

Building Word of Mouth Marketing

The word of mouth begins and ends with people, in fact your customers. Your customers will talk good or bad. But, you definitely want the talk to be good and your satisfied customers generate a good talk. So, what all you can do to have the good talk flowing? Let’s explore the factors.

Does Direct Mail Marketing Still Reign Supreme?

Despite new technology, is direct mail marketing still a highly-effective marketing strategy and how does it rate against more general forms of advertising out there?

Rambling of a Network Neophyte

The trials and tribulations and aspirations and achievement of a new network marketer.

Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.

When is the best time to stop sending direct mail donation appeal letters to your lapsed donors?

Actions During and After the Overseas Trade Show

Some tips on how to participate profitably in an overseas trade show.

Patience is a Virtue: Be Patient with Postcard Mailings

You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too. The truth is, anyone who doesn't live under a rock already knows that successful advertising campaigns are based in repetition, repetition, repetition - and consistency.