Direct Mail Marketing With Postcards: The Headline Factor

If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing your headlines, you're wasting time and money. Read on to learn how to avoid such a mistake.

Nine No-no's of a Direct Mail Letter

It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor. I displayed some writing samples and she loved them. Then I got a chance to look at a direct mail...

When to Test Direct Mail Pieces

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign.

In B2B Direct Mail Lead Generation, Sell Your Offer, Not Your Offering

In business-to-business direct mail lead generation, sell your offer, not your product.

Targeting Inactive Customers With Postcards

Tips for getting a higher response rate and motivating inactive customers using direct mail, specifically postcards.

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

IT Marketing: Mailing to Your Current Customer Database

IT marketing can get off to a great start by doing a mailing to your current customers. Pitch them to try new services or maximize their current technology through your IT marketing.

Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

How Can I Build a Successful Business on the Internet?

What are the secrets to success? How can I know what is working?

IT Marketing: The Benefits of Direct Mail Postcards

IT Marketing can be accomplished relatively inexpensively by utilizing direct mail postcards. Target your recipient, lead them to a seminar or other freebie and enjoy the rewards of this form of IT marketing.

IT Marketing: Improving Postcard Response

IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.

IT Marketing: Direct Mail Tips

IT marketing can include direct marketing materials. To get a good response, address the readers’ problems and needs instead of yours in your IT marketing.

Improve Your Direct Mail Success Rate With Our 6 Top Tips

A mailing list of valued customers is probably one of the most valuable assets your business could own. But how do you start to build a list of loyal customers for your business? One of the most effective ways of building your customer list is to use direct mail. But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning. These are our six tips to planning a successful direct mail marketing campaign.

10 Tips To Improve Your B-B and B-G Direct Mail Campaigns

Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call to action, and most often laced with bold type, highlights, and font changes. It is hard to define, but we see it before we even open it, sometimes. But don’t confuse direct mail with junk mail. While all junk mail is direct mail, not all direct mail is junk mail.