The Fortune is in the Follow Up

When involved in direct selling or any other type of selling, one knows how important follow up is. But how are we supposed to follow up all of our past customers plus add a continuous stream of new ones?

Postcard Marketing Tips: Boost Response Rates with a Stronger Message

Postcards can be an effective and affordable part of your marketing program. So don't let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your marketing postcards.

Direct Mail Marketing With Postcards: Got Stopping Power?

Without stopping power, your message will be ignored, your offer will be missed, and your postcard will earn a one-way ticket to the nearest trashcan. So in order to maximize the return on your direct mail marketing investment, you need to crank up the stopping power of your postcards.

Get Better Results with Direct Mail - Make the Call!

What's the key to direct mail success? Talk to them! The best way to guarantee the success of your direct mail campaign is to personalize it with a call, make it easy for customers to respond and measure the results. Campaign success is measured as return-on-investment (ROI) – or how many total sales were generated compared to the cost of the marketing campaign.

Use On-Demand Postcards: The New Easy Way To Market Your Business Fast

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

Use Direct Mail Marketing to Capture Leads Online

Direct mail marketing and Internet marketing make perfect partners. They can both be effective on their own. But combine them, and you've got a marketing marriage that can really deliver results!

Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules

Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.

The Three Most Powerful Strategies Ever Created for Selling Your Services

If you're tired of working way too hard for so little, have customers who are flocking to your competitors or just want to take your business to the next level, read on

The Direct Marketing Challenge: A Tale of Two Households

Clearly, even the best marketing models fall short when they rely only on income and other demographics. To make the most of their budgets – and to build their brands – marketers must look at information that provides a deeper understanding of consumer needs, wants, propensities, and ability to purchase. Financial assets, such as stocks and bonds, as well as home equity and transaction history mean a great deal in terms of a consumer’s ability and propensity to buy in specific product categories. And, more importantly, this information has great meaning in terms of the types of brands and brand messages to which they respond.

Why Your Direct Mail Isn't Working

Disappointed with your response rates lately? Here's how you can make them better.

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

Judging by Appearances

We’ve all heard the statistics about first impressions: when you meet someone for the first time, only 7% of their impression of you is based on what you say, 38% on how you say it, and a massive 55% on their appearance and manner.

Paper Direct Mail Is Alive And Thriving

In this emerging era of Internet use, paper direct mail remains relevant and happily coexists with traditional websites and blogs - neither is an either or decision. All have an important use in sales and marketing, and paper direct mail remains relevant... it still works.

Target Your Market and Save Money

Direct marketing is not passe no matter what you hear from those online gurus. Direct marketing should be an integral part of your marketing campaign to maximize your dollars.