Direct-To-Consumer Advertising by Pharmaceuticals

In 1997, the Food and Drug Administration relaxed its restrictions on direct-to-consumer marketing of pharmaceuticals. Prior to this ruling, drug manufacturers were prohibited from mentioning both the name of the drug and its indications in consumer-directed advertisements without also including a large amount of technical information about the drug, including all known side effects, contraindications, and dosage recommendations (Stevens, 1998).

Pet Grooming Is Fastest Growing Pet Service Business

How to market and advertise a pet grooming business. Pet grooming is growing at a rapid pace. Shows how to stand out from the competition.

9 Response-Producing Headlines And Why They Worked

Advertising great David Ogilvy said that unless the headline of your ad sells your product or service you have wasted 90% of your money. So how can you learn to write more effective headlines? By studying response-producing, money-making headlines from past ads. And this article is a great place to get started.

How to Flop in Direct Mail and Mail Order

Most everybody I know in Direct Mail and Mail Order has failed, especially early in his or her career. In fact failure stories sell tons of stuff every year. I’m no exception to failure mode. In fact, I’m still very good at it. It seems to succeed you must have experience in failure. It’s best to learn how to fail early. As a public service I tell you how.

Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters

Uncover 3 direct mail advertising tips that enabled me to generate over $47,000 in sales commissions in less than 30 days!

Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty

Your donors read your donor newsletter to discover news about themselves. You are of secondary interest.

Direct Mail Marketing With Postcards: The Headline Factor

If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing your headlines, you're wasting time and money. Read on to learn how to avoid such a mistake.

Direct Mail Marketing With Postcards: Got Stopping Power?

Without stopping power, your message will be ignored, your offer will be missed, and your postcard will earn a one-way ticket to the nearest trashcan. So in order to maximize the return on your direct mail marketing investment, you need to crank up the stopping power of your postcards.

Sales Letters: Teasing Your Way To Higher Response

Before your letter can sell it has to be opened. And read. Your envelope can make that happen.

Pricing in Proportion: An Introduction

In 2006 The Royal Mail introduced a major change to the way postage is calculated in the UK. This has major implications for direct mail campaigns. Minimise your mailing costs by understanding how the new system will work.

Pricing in Proportion: Marketing Strategies

The Royal Mail has changed the way it charges for postage in the UK. Employ these marketing strategies to minimise your marketing costs and maximise the impact of your campaigns.

Postcard Printing Services - How to Choose

Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That’s where postcard printing services come into the picture.

Basic Principles For Direct Mailing Lists

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked. Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).

Get Better Results with Direct Mail - Make the Call!

What's the key to direct mail success? Talk to them! The best way to guarantee the success of your direct mail campaign is to personalize it with a call, make it easy for customers to respond and measure the results. Campaign success is measured as return-on-investment (ROI) – or how many total sales were generated compared to the cost of the marketing campaign.