How to Write a Great Direct Response Letter

Learn the AIDA Principle of how to write a Great Direct Response Sales letter on the internet. If you want to build your list, sell your products or services over the internet then it is vital that you understand how to write winning copy.

Annual Appeal Letter Asks: Four Secrets Of Requesting Donations

In the fundraising profession, the act of requesting funds from a donor is called “the ask.” When you are writing a fundraising letter and you arrive at the place where you must actually, ahem, request a donation, you have arrived at the ask. And the ask, as you probably know, is one of the toughest things to get right in fundraising.

Test Your B2B Direct Mail Offers To Boost Response Rates

The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better.

Maximize Your Spend, Enjoy a High Clickthrough Rate (CTR)

The Google Adwords experience can seem overwhelming at times. When you first start your Google Adwords campaigns, it is quite easy to get discouraged. There is an easier way to save money and enjoy a high click through rate.

Unlocking Sales Among Untapped Prospects, Engineering Marketing/Sales Processes for Maximum Results

Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market. These companies often market and sell to approximately one third of their available potential. If you are in this situation, and it is likely you are, this limited view is resulting in a number of undesirable consequences. First, you are over-communicating to the one third of the market that you are seeing, wasting marketing effort and funds. Second, you are effectively giving up two thirds of your opportunity, and a major chunk of revenue, to the competition without a fight. Winning marketing sales operations can overcome these issues by engineering their processes to ensure better market visibility. Then, they make this improved visibility pay off by aggressively targeting viable new prospects, instead of overworking tired, old ones. Massini Group has measured the results of Engineered Processes among our clients. Quantitative outcomes include: • 40% or more increase in quarter-over-quarter sales in a down market. • 36-fold increase in net new opportunities produced. • 600% improvements in ROI by tapping into unrealized market opportunities.

Self-mailers in B2B Direct Mail: Advantages and Disadvantages

Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Here's why.

The Fortune is in the Follow Up

When involved in direct selling or any other type of selling, one knows how important follow up is. But how are we supposed to follow up all of our past customers plus add a continuous stream of new ones?

5 Ways of Using Direct Marketing

Direct marketing is the best way to attract and obtain clients.

Marketing for New Customers: Expanding Your Customer Base the Easy Way

The most cost effective way to increase your customer base is by obtaining valuable referrals from your best customers. Maximise your referral opportunities. Gain streams of ideal customers that you can delight and enhance your sales and profits...

For Direct Marketers, Personality Is Everything

Personality and behavioral assessments help evaluate job candidates, build teams and resolve workplace conflicts.

Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty

Your donors read your donor newsletter to discover news about themselves. You are of secondary interest.

Postcard Marketing Ideas for Landscaping Companies

Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies.

Postcard Marketing Tips for Real Estate Agents

This article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods...

Direct Mail Invitations: Eleven Ways to Boost Response To Your B2B Campaign

Will your business-to-business direct mail package ever produce a standing ovation? It might. When you mail an effective invitation to a seminar, workshop, awards show or other live event, you literally move people-out of their seats and into yours.