Real Estate Postcards: When Should I Mail?

This question comes from a real estate postcard questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

Sex & Money! The Essential Guide to a Good Nights Sleep for Independent Professionals

When You're an Independent Professional operating in the fields of human potential and personal development, the subject of actually earning a decent living from helping people can leave a bitter taste in the mouth. Here's a simple analogy that helps me to a clear conscience every single time.

Internet Marketing: How to Conference Call Your Way to Riches

Does your hand cramp up when you take notes in meeting or client calls? Record the conversation instead and take notes later. You can even turn the conversation into your own information product and sell it to others or use it in your marketing efforts. Here's how you do it!

Automotive Direct Mail Marketing - A Proven Approach to Marketing

Automotive direct mail is one of the most commonly read types of direct mail. In fact, an article by DM News cites a survey showing that 73% of car buyers respond to direct mail. Why do so many auto dealers and manufactures use direct mail marketing?

The Online Difference Between Direct Response Marketing And Brand Advertising

Consumers have thousands of options online when it comes to finding the products or services they want. With an efficient sales funnel and showing consumers exactly how to get what they want, step-by-step with the least amount of hoops to jump through, your marketing and advertising efforts will be rewarded. This article explains the front and back end reasons for this when compared to the offline world of brand advertising that consumers get blasted with everyday and how to go under the advertising radar so you can avoid being one of the messages that consumers ignore and become the solution they are looking for.

Direct Mail Postcards: 10 Ways to Boost Your Response Rates

Direct mail postcards have long been the workhorse of direct marketing. But as with any other form of marketing, direct mail postcards should be optimized in every way possible. To get the highest return on your investment, you must seek constant improvement in all aspects of your postcard marketing program. Here are ten ways to do exactly that.

Promoting Your Exhibition Or Event With Electronic Press Releases

If you are organising an exhibition, event or even exhibiting your own stands display at an event, you will want to ensure that people are aware of your presence, ahead of time. Making your presence known at an exhibition ahead of time can help to drive interest and visitor numbers. So what can you do? One idea is to submit an electronic press release online to one of the many websites who now specialise in electronic press releases. Before submitting the press release though, you need to know how to write one. Below are 8 tips to help you write the online press release to promote your exhibition or exhibition stand.

Top Marketing Strategies: Direct Mail Frequency

Using direct mail affectively is crucial to the success of your business. Understanding how frequent your mailers should be sent is an integral part of this success.

A Review of Jeff Paul

If you have not heard of Jeff Paul you must have been living under a rock for the past 20 Years. He is a master of direct marketing and copywriting. Discover what you can learn.

Align eCommerce Expectations

Free shipping still reigns as customers' favorite incentive, though far fewer merchants can figure out how to make this strong incentive pay-off without eating into margins. The same holds true for product discounts.

Direct Response Advertising Market Overview

In order to understand what direct response channels marketers would prefer in the new year, we interviewed Lorenz Lammens. Lammens joined Experiences Direct in 2006 as Marketing Director. Before that, he's been senior art director at Virtual Senses, responsible for its brand experience portfolios. Nike, Unilever, Proctor and Gamble and T-Mobile are but a few of the portfolios Lammens was responsible for.

OBTM for B2B

We chronically underestimate the value of the telephone. Having skilled outbound telemarketers is a critical tool for growing any B2B business.

In Direct Sales - The Magic of Recognition

One of the most important reasons to encourage regular gatherings with your team is to provide you with the opportunity to recognize individuals for their accomplishments - large and small. Each of us has a need to be recognized for our efforts. Team meetings and trainings give you the perfect venue to do that. Just as a coaching call from you can have a positive effect on a Consultant, recognition in front of a group of peers can also have an immeasurable impact on the attitude and performance of your Consultants.

Independent Distributor Business Ownership

Ownership in your heart if not in reality is important for self esteem and effective marketing of your opportunity. If you do not feel that what you are doing is from your own control, then you will not be very successful because your lack of conviction will be a stumbling block.