What's Your Story?

Tips and tricks to make news that gets covered in the media.

Do's and Don'ts for Getting a Reporter's Attention

Getting a reporter's attention is the first step in expanding media coverage for your nonprofit. Mark O'Keefe of Newhouse News Service provides these invaluable concrete tips on getting a reporter's attention.

The Deadly Sins of Media Relations and Why You Should Avoid Them

Consider these deadly sins of media relations and why you should avoid them before launching your public relations campaign.

PR 2.0: Using the Latest Web Technologies as PR Tools

Find out why your company cannot afford to ignore the new Web technologies like blogs, podcasts, RSS Feeds and more when putting together your public relations plan.

Jump-Start Your PR Know-How and Results in Short Order for the New Year

Jump-Start Your PR Know-How and Results in Short Order in the New Year, Plus Tips on Blogging and Getting Oprah’s Attention From Experts Who Know the Score It’s a brand new year. You’ve got a fresh slate to turn your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing so, you can get known, build buzz, earn credibility, and generate a path of qualified leads to your door. What growing business doesn’t want more of all of that? Here's how.

Business Development Tips For Public Relations Business: What You Need To Know

Importance of Public Relations Business: A public relations business has become a requirement for the success of any kind of media firm, marketing and communication professionals, advertising decision makers, and brand managers.

Your Top PR Opportunities for 2007

Publicity should be a part of every business marketing plan for their business or book. As a new author, it can mean a sharp increase in sales. For a new business, it can create word of mouth and more customers.

Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

(Part 2) of a continuing mini series: Article discusses the TOP-31 and other media markets, general communication strategies and some tips. An important building block in the series.

Get Exposed! 5 Tips to Writing a Press Release

Are you the only one who knows about your fabulous business? Get Exposed! You don't need to be a publicist to get publicity, you only need to know a few tips to get in front of the public eye.

15 Reasons Why You Need to be Creating Press Right Now

As your firm enters 2007, do you have this problem and other major business decisions? How can I grow or sustain my firm? How can I attract new clients and customers? Frequent recognition of your business through press releases can be the answer...

What Makes A Good, Newsworthy Story?

We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. What makes a good newsworthy story?

Ten Tips To Clear Search Engines of Negative Press

If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can’t make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results.

How to Write Optimized Press Releases

Niche Website Copywriting and optimized Press Releases - Secrets of your website success.

Are Press Releases Important

Some web users are completely unaware of the importance and the power of a good press release. They think press releases are some magic tools to gain links and search engine rankings. This is not the main purpose of an online press release. This is just a secondary effect!