Public Relations for Rubber Industry

The rubber industry has gone through a rocky reload in recent years due to tire failures. Obviously, tires are the number one product that the rubber industry makes. If you'll recall the Ford Explorers were having tip over problems and it was blamed on under inflated Firestone tires.

Public Relations for Bridge Builders

Public relations for bridge builders is very important and it makes sense that all the people in the local area understand the need for such infrastructure projects. Often, bridges while they are being built cause traffic jams and upset motorists.

Public Relations for NPDES Programs

NPDES issues and storm water discharge programs are a vital part of our clean water resources and therefore we need to be concerned with how we approach these things. Many time folks do things they think are not too harmful but can cause problems.

Public Relations for Bio Removal

If you ever want to see the most irate people on the planet just talk to some of the people who are in an area where bio removal is being done. Often, they will say how come we were not warned of all this and they will want to sue. Bio removal projects need to maintain a strong communication line between the local community and the local newspapers and other media.

Public Relations for a Civic Arts Plaza

When a city decides to spend taxpayer’s monies on a Grand Civic Arts Plaza, often there is a little political unrest. This is because not everyone will got to see a Ballet, Theatre Arts Performance or a Traveling Broadway Musical in town for a day or two.

Hot Artist & Band Press, Promo Kits!

Artist press kits can be very difficult to write well. Let a former artist press writer and agent with the William Morris Agency show you how to write a powerful press kit!

What's Your Story?

Tips and tricks to make news that gets covered in the media.

How to Promote your Company on Television News

Why do some companies gain positive exposure through television news, while the majority are completely ignored? Television journalist Greg Ward explains how to market your products and announcements to television newsrooms.

Making Public Relations Work for Your Business

The public is the most important aspect of any kind of business. The public is the one who buys from you, and the public is the one who gives you free advertisement. This is why it is important for your business to have a good image in the public.

Press Release Magic

A Little Used Technique To Get Hundreds Of Sites Linking To You Have you got as many visitors to your web site as you want? Most of us haven't and if we don't want to spend a fortune in advertising we are left with search engine optimization, and other time consuming and frequently unrewarding tasks. It's not easy to get traffic to your web site. There’s only room for 10 sites on the first page of Google and as almost nobody searches past page three you have to rank in the top 30 to be found. That’s the top 30 of thousands, sometimes millions. Not an easy task unless you are marketing something very obscure. Trying to optimize your site to increase your ranking can take up all your time, and time is money. Even then you may just as easily be dumped when Google next changes its criteria- which happens at least every 6 months.

How to Capitalize on Your Nonprofit's Media Coverage

When your nonprofit generates flattering media coverage, you naturally want to share it on your website. But beware. In this day and age of easy access to information, it's all too easy to forget copyright and permissions conventions. Follow this quick guide to capitalizing on your media coverage without risking copyright infringement.

How to Reach Diverse Audiences via the Ethnic Media

Ethnic media is a critical audience nonprofit communicators need to explore. At the same time, ethnic media outlets are hungry for stories relevant to the communities they serve, and many nonprofit stories fit the bill. Read this article to learn how ethnic media outlets provide new, affordable channels to reach key audiences.

Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks

It's time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards. To that end, here are nine powerful media relations tactics for growing businesses serious about generating quality leads.

Introduction to Press Releases and How they Can be Used

A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. Public Relations is of key importance to any company or web site and often times, a Press Release is the greatest tool web site owners have to help spread the word about their company, increase buzz about the web site or the products that are offered, and build dozens of back links from multiple, reputable web sites.