Press Conference

Aspects covered when organizing a press conference: Press communicate (conception and distribution); Press Release (Conception and distribution); Media kit;

Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor

Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. Here is a prescription from your PR Doctor on how to gain healthy media visibility.

How to Hit the PR Jackpot

You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press.

PR Salaries & Hourly Billing Rates are Flat in 2006

2006 was a good year for the economy and the public relations business in general. Companies of all sizes reported steady revenue growth and respectable profit margins. From our executive search perspective, we have seen more foreign companies and PR firms commit to a New York presence than ever before. And yes, just about everyone who sought a PR job had found one in 2006. This trend seems to be continuing through the start of 2007.

PR, Viral Marketing And The Dangers of Spin

Public Relations and Viral Marketing are essential business tools. Spin will come back to haunt you, be warned.

Press Releases - Everything You Need To Know

A press release can be a great way to gain some free exposure - but how do you do it, how much will it cost and, well, WHAT IS IT?

Public Relations - The Press' Power to Influence

It's amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel truth! If you manage to get your work published, you'll find that your credibility goes up enormously. So how can you improve your chances of getting your message published?

Increasing Your Media Quotient (MQ) - Part One

You've all heard about personal intelligence or IQ and Emotional Intelligence, EQ. But what about MQ, what I call Media Intelligence? Managers, leaders and entrepreneurs with a high MQ tend to be on the whole more successful than the general population. They understand that the media can be a powerful vehicle for increasing awareness of themselves and their organisations. Think high MQ people and the names Sir Richard Branson, Donald Trump and Dame Anita Roddick come to mind. But how can you increase your MQ or Media Quotient and how can you have control over your message? I was recently a guest on an international forum with the theme of MQ and was asked the hard questions about the soft skills required to increase your personal or professional MQ. This article, part one of three, provides answers to the most common questions people around the world have about increasing their MQ or Media Quotient.

How to Write a Press Release That Will Grab an Editor's Attention

Writing a press release really isn't that difficult, once you know the basics. Learn the basic format and what it takes to grab the editor's attention and make him want to print your story.

Garnering Advance Publicity For Your Book

Learn Tried and True Methods for Garnering Advance Publicity for Your Book.

Opinion Pieces - A Powerful Yet Underrated Way to Achieve PR Success

Opinion pieces are an highly effective means to share your expertise and gain attention for your products or services. Although the media loves opinion pieces, few people realize their power and the relative ease at getting them into the press. In fact, it's oftentimes much easier to get your opinion piece into the news than to have a reporter write about you or your company.

Nonprofit PR Partnerships - Do your Nonprofit and Fundraising PR with Other People's Money

Are you a not-for-profit looking for ways to reach out to the community with your message? Consider teaming up with a local business in a co-op marketing partnership. As you know, one term used for PR partnerships between businesses and not-for-profits is cause-related marketing. Businesses benefit by associating their brands with the respected names of well-established social service or arts organizations. The not-for-profits benefit by gaining new ways to publicize their mission and recruit board members and volunteers.

Free Publicity - 5 Easy Ways to Promote Your Business

Learn how to use free strategies to promote you and your business.

For Nonprofit Communicators - How To Craft a Message That Gets Results - 3 Key Steps

All nonprofit communication begins with writing. Writing a marketing plan. Writing an annual report, a PSA TV script, a PowerPoint speech, a Web page. All such writing can be simplified if you focus on three key questions, which are discussed in this short article.