Case Study; Public Relations for Utility Companies

Public Relations for Utility Companies is very important and yet when we look at all the types of public relations going on with Utility Companies they all seem the same. You have seen them; Turn in your energy hog refrigerator for discount on your utility bills, 25-ways to save water including turning in you toilet for a low-flush volume toilet and information about 411, 611 and 911 services.

Public Relations for an Insurance Adjuster

Is it possible for an insurance company to use its insurance adjuster division to promote goodwill and public relations? Hey, if a Lizard can do it on Television then anything is possible right? Consider if you will the number of insurance adjusters an insurance company may have and then consider the needs of a Neighborhood Mobile Watch Business Program.

Public Relations and Painting Companies

What types of public relations projects can a painting contractor do to promote positive community goodwill? Well let me throw an idea out there for you? Why not join a Neighborhood Mobile Watch Program. Why? Well because painting companies are often referred by HOAs Home Owners Associations

Get PR for Your Trade Show Exhibit

How to have a successful trade show public relations experience.

Controversial Packaging Topics Make Great Media Fodder

Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. The problem is most people aren't aware of packaging component and don't understand the importance of its function.

9 Rules of Media Relations Crisis Management

Help your business survive a crisis with a focused media relations strategy.

Public Relations for Office Supply Companies

Public Relations with the local community is very important and a very powerful method to increasing sales and profits. But certain types of companies are tough to develop public relations campaigns for. Lets take office supply companies, sure you can donate office supplies for needy children going back to school, but that will cost you money and real costs and the more you donate the more they will ask for next year too.

Public Relations for Snow Removal Companies

Most companies are fairly easy to design public relations campaigns for and yet others become quite a challenge and require a little forward thinking and a bit of creativity. For instance what about a snow removal company, what kids of PR can they do?

Public Relations for Beverage Companies

Beverage delivery companies know that they must support the brands that they sell and the more they do the better chances of selling more product in that market. Often these companies co-op advertise with the bottling companies or product corporation in order to promote these products in the distributors market place.

Public Relations and Signage Companies

Signage companies are in the advertising and marketing business as they sell their signage and install it in order to bring visibility to their customers companies and yet they are not so visible themselves if you might have noticed. So what they need to do is to participate more in a little bit of community goodwill and public relations.

Public Relations for Soil Testing Companies

Some businesses are really hard to market and are so industry specific that it is hard to consider community goodwill programs or develop a good strategic Public Relations Campaign to help get them noticed. This is what separates the good PR teams from the rest, as they get creative and attempt to think of real ways to bring a positive image to an existing non-descript company.

Public Relations for the Department of Weights and Measures

Often important government agencies have a very tough time doing public relations and they get little respect from the public for all they do in a much needed service in our society and civilization. Lets take the Department of Weights and Measures, what kinds of Public Relations or community goodwill

Public Relations for Towing Companies

Sometimes Tow companies can be your best friend and get you out of a real jam. Other times a tow company hands you a bill, which makes your life hard. Or you remember them from a negative experience such as towing your car from a no parking zone or after an accident. Thus often, towing companies are not looked on so favorably.

Public Relations: Avoid These 5 Press Release Blunders

Over the years, I've encountered several common blunders which can prevent press releases from performing effectively. With so much at stake, you cannot afford to overlook them. These are the top five blunders I see.