Communication & Corporate Social Responsibility

Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.

Press Release - The First Step Of The Marketing Campaign

A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

The Secret to Better Media Coverage for Your Nonprofit

How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.

Relationship Management: Knowing and Communicating with Your Key Publics

Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics – the people and groups outside of an organization's sphere that affect, or are affected by, what that organization does.

Brand Management - Beyond Marketing

In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.

Public Relations for Mobile Oil Change Companies

If you run a mobile oil change company then there are not a lot of ways to promote public relations in the community. And yet with a little creativity you can design a Public Relations Program for your Mobile Oil Change Company. Let me explain what we did in our company to re-position our selves as a community based business and still give back to the community, which has served us so well in past.

Public Relations for Mobile Car Wash Firms

If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?

Public Relations for Health Equipment Companies and Rentals

If you own a health care or health equipment rental business there are some very neat community based public relations projects you can be involved with which will cost you little or no money. Many small and medium sized businesses do not realize all the things they can do to generate the goodwill and Public Relations they need. However if one is creative they maybe shocked as to how well they can do in the local community if they put their minds to it and think outside the box.

Public Relations for Ambulance Companies

Ambulance Companies need Public Relations so that folks will remember this and get the heck out of the way when they see the lights and hear those sirens. And yet Ambulance Companies often do not go out of their way to do proper public relations in their communities.

Media Publicity - Get Your Name Out There

Media publicity is a great way to build your professional profile and credibility. Getting interviewed, getting featured, getting quoted, or somehow getting into the local newspaper or business journal are good ways to generate media publicity.

Public Relations for Taxi Cab Companies

If you own a Taxi Cab or transportation company then you know it is important to keep your vehicles clean, drivers looking good and always be thinking of public relations. Public Relations for transportation or Taxi Cab Companies is not difficult, but you have to remember the costs of fuel these days at over $3.00 per gallon.

Case Study on Public Relations for Street Sweeping Companies

Public Relations can be done for nearly any type of company. And to illustrate and illuminate this point let us consider a most unlikely candidate. What about a Street Sweeping Company? Sure there are all sorts of catchy slogans you can use and yet this is more advertising than public relations.

Storm Water Public Relations Concept

Promoting a Storm Water Program is not easy, as it is hard to tell people not to allow all that soapy water to enter the storm drain when they wash their car or to pour detergents onto the oil spots on their drive way and allow it to flow into the gutter. Nevertheless the public needs to be informed that those storm water drains are exactly for that; Storm Water (only).

Public Relations for Security Patrol Companies

We have all heard the comments about the Rent-A-Cops or the $5.15 per hour security guard telling us we can or cannot do something. Often these folks up set us and many people are rather abrasive back to them, calling them names and complaining. Thus most security companies do not have a very good public persona.