What Are the Business Benefits of Media Evaluation?

An article about the business benefits of media evaluation. Media evaluation is a term that many people aren't familiar with but is a field that is incredibly important to companies who take public perceptions of their company seriously.

Why Your Press Releases May Fall into the Junk Category

Most press releases move directly from the mail room to the trash. Why? Because editors know that they are junk. This article tells you why your press releases may fall into that category.

Know When to Send in Your Press Release

Press releases should target either general interest or special interest media. Your targets....

Publicity is NOT About Press Releases!

A PR pro gives time-tested strategies to obtaining meaningful publicity and lets readers know that the way to a reporter's or editor's heart (and computer screen) is not by cluttering their in-boxes with meaningless press releases.

How to Write a Press Release

Press releases are powerful documents that add to the professional image of any organization and they are essential for getting publicity. Writing a press release is mostly a matter of following a simple formula.

There's a Reporter on Line One: 4 Failsafe Tips for Talking to Media

Learn how to turn every conversation with the media into a public relations success! With these 4 failsafe tips, you will be well on your way to becoming a visible, expert resource in your industry.

12 Tips for Using Big Checks in your Publicity/Photo Op Campaign

When business organizations donate big checks for any cause, it is not given as much consideration as it deserves. This article points out ways in usiing big checks for a company's marketing plan. The article gives out important tips on how to use big checks for publicity.

Create Great PR by Staying in Touch

PR is not just about sending out Press Releases - it is about getting yourself known for your expertise. Great PR means staying in touch with your media connections.

If You're In The Market For Retaining Rings or Snap Rings, Read This First

If you're looking for retaining rings, a constant section ring is the way to go. Read this informative article to find out more!

Using Press Releases to Gain Free Advertising & Publicity

You may think that writing press releases only works when you have important news to share or company announcements to make and that is wrong! You can write and submit press releases at anytime which will get published if you put an interesting slant to what you are submitting.

Public Relations for Mobile Oil Change Companies

If you run a mobile oil change company then there are not a lot of ways to promote public relations in the community. And yet with a little creativity you can design a Public Relations Program for your Mobile Oil Change Company. Let me explain what we did in our company to re-position our selves as a community based business and still give back to the community, which has served us so well in past.

From the Desk of a Business Coach: The Rule of Threes -- Get Them Talking About You!

Read about a time-tested way to seed a conversation about your work among your prospective clients and their networks.

Public Relations for Trucking Companies

In the Transportation Sector often we see anti-truck comments in the newspaper, TV or hear them on the radio. Some folks apparently do not understand that everything they buy came to the market via a truck at some point. And yet all they see in traffic jams is these big vehicles blocking their view of more traffic ahead.

Public Relations for Box Store Retailers

It is amazing the amount of fight a community or city might put up to keep a large box store out of their city these days. And yet most of these communities and areas need the sales tax revenue, which will be generated and the 100s of jobs, which go along with them. You see, a Wal-Mart may come up against resistance when trying to put up a new store and so they move to the area just out side the city limits.