Getting Free Publicity for Your Online Business

It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit.

Inside A Company's News Release, Part Two

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company's plans.

Invite the Media to Tell Your Story

With preparation and diligence, you will overcome almost all media relations challenges.

The Legendary Press Release Is Not Always Your Key To Publicity

I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always thought that there is one way to hit a good or say, better publicity, and that is to tandem your Public Relations with a knock out press release. (Buzz) Wrong. It does not always work that way.

7 Key Points For An Event Planning Checklist

An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go.

Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

Great Public Relations Keywords To Generate More PR Sales Leads

If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part.

The Secret to Better Media Coverage for Your Nonprofit

How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.

Managers: Are You Cool With PR?

If you don't as yet feel cool, you may be interested in embracing the notion of doing something positive about the behaviors of the very outside audiences that MOST affect your operation.

The Placement Crash - The Failure of PR in the Conversation World

Great offline mainstream media exposure is an excellent way to drive traffic to a website, and using Capture the Conversation methods such as newsletter sign ups, online surveys, blogs, and webinars can engage those visitors to enter the conversation with you, rather than coming to stale corporate speak site and leaving without taking any action. The problem is most PR agencies don't have the skills necessary to Capture the online Conversation, resulting in what we call The Placement Crash.

There's a Reporter on Line One: 4 Failsafe Tips for Talking to Media

Learn how to turn every conversation with the media into a public relations success! With these 4 failsafe tips, you will be well on your way to becoming a visible, expert resource in your industry.

The Art of Generating Free Press

Free press is one of the most powerful ways to spread the word about your business. Here's why

Use PR to Gain Valuable Information

Knowing enough about the company you want to do business with will help you achieve greater sales volums. One of the best sources on information is from the publicity the target organization does.

Relationship Management: Knowing and Communicating with Your Key Publics

Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics – the people and groups outside of an organization's sphere that affect, or are affected by, what that organization does.