Changing Business: More Media Covering Fewer Stories

The relationship between the business press and the institutions they cover is being redefined as increasing numbers of news media outlets are thinning out the audience – and reducing the number of journalists each outlet can afford to have.

Getting Newspaper Coverage the Easy Way

Anyone can get newspaper coverage if you take the time to comment on articles and columns. You just have to know what is hot and what is not.

Public Relations: Use Its Core Strength

In the end, a sound public relations strategy combined with effective tactics leads directly to the bottom line -- perceptions altered, behaviors modified, employer/client satisfied.

Public Relations for the Small Business

Small Businesses are often looking for that needed edge that will get them noticed over the competition. This article looks into why small businesses should care about PR and how they can leverage it.

Using Effective Public Relations to Attract Investors

Done properly, public relations can bring attention to the good work a company does on a regular basis. As an overview, here are a few considerations to put in place so that potential and current investors are attracted to the natural value of your company.

Go Back To Basics To Get Your Story Into The Media

In an era of increasingly complex communications – blogs, satellite, digital, podcasts – business people could be excused for wondering how it’s best to achieve coverage in the media. The methodologies may have become more multifaceted, but facts - the news - will always prevail. So the most cost-effective way is still to submit a newsworthy story about your business and let the technology look after itself.

How to Make Great Tickets

A brief discussion of the various ways to create and print tickets. Gives an overview of the pros and cons of each ticket printing method.

How to Win Big With Public Relations

Give it a try. Combine a sound public relations strategy with effective communications tactics leading directly to the bottom line -- perception altered, behavior modified, employer/client satisfied.

Your Expertise is Boring!

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture - Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

Public Relations Counselors

The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements -- strategy and execution, i.e. what to do and how to do it.

14 Publicity Tips You Can't Live Without

These 14 tips will make your efforts to get publicity a whole lot easier than every before.

Hot Publicity Techniques That Are 100% Legitimate!

Why use the same old, boring publicity strategies when you can use these 100% legitimate techniques and stand out like a shooting star?

Mistakes You Can't Afford To Make When You Write A Press Release

Writing a powerful press release can be easy when you follow a tested, proven formula. but it can be a nightmare when you don't. Don't make these mistakes when you write your press releases or all of your time and effort could be wasted.

Public Relations

Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenues to explore: