Effective Press Release Distribution is Key to Spreading the Word

Recent press releases announcing new products, services, business relationships and other announcements. Press releases with news and important business deals. Get the information you need BEFORE it hits the newspapers! Advanced Press Releases...

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

How To Write A Press Release That Will Get You Maximum Results

When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

The Difference Between Publicity and Public Relations

The best, though somewhat misleading way to describe the difference between public relations and publicity is that publicity is designed to keep you in the news and public relations is designed to keep you out.

Be The Media's Dream Guest! Publicity Pro Tips For Smash Hit Success!

Learn the tried & true publicity secrets of how to become the media's DREAM GUEST! Learn pre-interviews tips, on the radio and on camera promotion do's & dont's, media etiquette & lots more!

Getting in the News Frame

If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.

Press Release Writing Tips for PR People

A press release is often your only chance to make a great first impression.

Corporate Donations, Government Grants and the Public Relations Justification and Ethics in Giving

So often we hear people complain that this person is rich and they did not give enough to that cause or that Corporation is only giving for the Public Relations and they lack ethics. The question is should they not give if they are only doing it for selfish motivations or for a win/win scenario...

The Power of Applied Public Relations

Yes, the payoff from combining sound public relations strategy with effective communications tactics is achieving the bottom line -- perception altered, behaviors mopdified, employer/client satisfied.

Try PR and Watch Something Interesting Happen

Sooner or later, managers will realize they need a public relations game plan if they are to get all their team members working towards the same external stakeholder behaviors.

Go Back To Basics To Get Your Story Into The Media

In an era of increasingly complex communications – blogs, satellite, digital, podcasts – business people could be excused for wondering how it’s best to achieve coverage in the media. The methodologies may have become more multifaceted, but facts - the news - will always prevail. So the most cost-effective way is still to submit a newsworthy story about your business and let the technology look after itself.

Choosing the Right PR Consultant

In the realm of how the public sees your business or product, perception equals reality. It is therefore of critical importance that this perception is accurate and positive, and this is where public relations steps in. It is the role of a public relations (PR) company to positively influence public perception by projecting an accurate, quality image of your company and/or product to your target market (which may include consumers and investors). This may be accomplished through a variety of applications or through one single announcement, depending on your business's needs. Suffice to say, the first step in the process of choosing an effective public relations company is to determine your public relations objectives.

3 Mistakes You Can't Afford To Make When You Write A Press Release

Are your press releases not getting the response you expect? You may be making one (or all!) of these mistakes. Correct them and watch your response rate soar!

How to choose a PR Agency

In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn't fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to do it on your behalf.