Free Publicity-How You Can Get It

If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done.

Dealing With the Press: An Ultimate Challenge

How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not.

Crisis Communications Done Right: How Jet Blue Will Weather the Storm

A winter storm spiraled discount airline Jet Blue into crisis, but crisis comunications may help repair the airline's damaged reputation. Crisis communications coach and media trainer Aileen Pincus discusses what the airline and its quick thinking CEO did right.

How To Write A Good Press Release - Press Release Writing Tips

Here are some press release writing tips to write a good press release. A well written press release will get you a lot of free publicity.

Digitize Your News Releases

Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program.

Your PR Doctor's Ten Top Reasons To Tell You It's Time To Hire A Publicist or Public Relations Firm

Today’s businesses and business professionals wonder how they can possibly know if they need to hire a publicist or a public relations firm. Obviously there are many factors to consider when making this decision. To provide some guidance to businesses, here are ten top reasons that provide confirmation you need to hire a publicist or PR firm.

Ten Survival Strategy Tips For Hostile or Sensitive Media Interviews

Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are embarrassed or made to look foolish or ignorant during tough interviews? Do you realize the positive impacts that can result from a superb performance in those hostile interviews? Well, if you have noticed and do realize the potential benefits of strong interview performance, what have you done about it? If you want to increase your preparedness when coming under fire from the media or when being interviewed on very sensitive subjects, then you might be open to some advice to help you in your future experiences. Your strategic thinking business coach offers the following ten (10) survival strategy tips on handling sensitive and hostile interviews.

How to Hit the PR Jackpot

You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press.

Press Release Writing - The Basics of Writing a Press release

Press release may be defined as an article that is written to highlight any newsworthy event or happening of the company that is written in journalistic style. Although writing a press release is quite easy, there are some basic rules that...

How To Get The Most Mileage Out Of Your Press - The Power of Pull Quotes

Learn how to get the most out of your current media coverage by using pull quotes and more. The press you had yesterday can lead to bigger coverage tomorrow.

Make Your Business A Winner

Learn how to make your business a winner, by winning awards in your industry. You can easily gain free promotion, press coverage and a reputation for excellence. This article explains how.

Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects

Apply these five tips to finding and using a PR superstar to get your company fantastic coverage. Use newspaper, trade journal and online clips to give to prospects. Watch your company's credibility, and sales, soar.

Hiring A PR Agency - A Headhunter's View

Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter. Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories. As the person designated within your company to identify and hire a PR firm, where do you start? What do you look for? How much should you pay? What characteristics of the PR firm differentiates it from others - and are those differences important to your company? What size firm should you hire? What about account conflicts? Is the firm's location important? Who's going to work on your business? What about performance and results? What should you reasonably expect and how do you measure success?

PR Salaries & Hourly Billing Rates are Flat in 2006

2006 was a good year for the economy and the public relations business in general. Companies of all sizes reported steady revenue growth and respectable profit margins. From our executive search perspective, we have seen more foreign companies and PR firms commit to a New York presence than ever before. And yes, just about everyone who sought a PR job had found one in 2006. This trend seems to be continuing through the start of 2007.