Shopping Center Public Relations and Community Support

All businesses must maintain proper public relations programs to stay in good standing in the community. Retail Shopping Centers are no exception and it is paramount that they stay involved and figure out ways to create interest and support for their place in the town.

Managers, Why Stress Over Your PR?

The article assumes that you are a manager who needs and wants the kind of public relations effort that leads directly to achieving your managerial objectives.

Why the Usual PR Doesn't Cut It

The usual PR won't cut it once you've marshalled the resources and action-planning needed to alter individual perception leading to changed behaviors among your most important outside audiences.

Managers and PR: Don't Just Settle

Attn: business, non-profit, government agency and association managers: Are you doing something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage?

The Manager's Path to PR Quality

The manager's path to quality public relations requires that you resolve to do something about the behaviors of those outside audiences that most affect the unit you manage. And that's for starters.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

Changing Business: More Media Covering Fewer Stories

The relationship between the business press and the institutions they cover is being redefined as increasing numbers of news media outlets are thinning out the audience – and reducing the number of journalists each outlet can afford to have.

How To Write A Press Release That Will Get You Maximum Results

When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

Picture This: Photos Add Life to your Press Release or News Story

A picture is worth a thousand words, whether you're blessed with a news photographer or arranging them on your own. This article shares helpful hints for making the most of either experience.

Cooking Up A Press Kit

Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. The contents should be developed based upon your audience.

The Power of a Press Release

Press releases are for announcements not just headlines. Use press releases wisely and you will get more coverage than you ever thought possible.

Reusing and Recycling Carwash Waste Wash Water for Landscaping; Public Relations

Recently a very innovative and bright business-marketing student had a brilliant idea for her marketing project. Building a filtration and reverse osmosis system to clean car wash water at a car wash and then reuse it for all the other water needs at the car wash such as landscaping, toilets and pressure washing the concrete and facilities.

The Biggest PR Speed Bump of All

This kind of king-size PR speed bump cries out for a sound public relations strategy combined with effective communications tactics leading directly to the bottom line - perception altered, behaviors modified, employer/client satisfied.

The Difference Between Publicity and Public Relations

The best, though somewhat misleading way to describe the difference between public relations and publicity is that publicity is designed to keep you in the news and public relations is designed to keep you out.