PR's Sweetest Music

Happily, this PR tune will create the kind of external stakeholder behavior change that leads directly to achieving a manager's most important objectives, and the sweetest managerial music imaginable.

Secrets to Franchising Public Relations

Public relations and brand building are indeed paramount in any business, but in franchising, it is not only important it is a matter of survival for the system.

Managers: Your PR in the Strike Zone?

Fortunately for all concerned managers, when you take proper control of the public relations being performed on your behalf, the PR program tends to move into the right strike zone and away from dependence on communications tactics.

PR: Here's What Works

You will do well to recall that your PR effort should require more than talk show tactics, special events and press releases if you are to receive the quality public relations results you believe you deserve.

Using Radio Advertising Effectively in 2006 Political Campaigns

No one hears the screaming of issues among the six radio commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing political commercials. Millions of dollars will be spent on radio advertising this political season. Will your candidate’s radio campaign be effective?

The 7 Secrets of Writing a Great Media Release

A good press release generates free publicity and its essential in public relations. This articles covers tips and secret of writing a great and successful press release that captures media’s attention.

Effective Press Release Distribution is Key to Spreading the Word

Recent press releases announcing new products, services, business relationships and other announcements. Press releases with news and important business deals. Get the information you need BEFORE it hits the newspapers! Advanced Press Releases...

Finding the Right PR Just Got Easier

As a business, non-profit, government agency or association manager, you need the kind of public relations effort that leads directly to achieving your managerial objectives. Unfortunately, chances are good that you still have most of your PR eggs in the tactical basket.

Ford Motor Company and the Gay And Lesbian Community

First the Gay and Lesbian Community said they were boycotting Ford Motor Company, then after some money donations were given and some PR got underway all of a sudden the Gay and Lesbian Community is now endorsing Ford.

How Examples Can Help You Get More Publicity

People often ask me how to make their stories more attractive to the media. I tell them that providing examples is one of the best ways to do just that.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

Handling Fringe Group Boycotts and PR Marketing; Case Study

What do you do if your business becomes a target of a fringe group boycott in your small business? It can hurt your business. This happened to me once in my company.

7 Reasons Why Press Releases Beat Advertising

You shouldn't begin your advertising campaign without looking into what press releases can do for your business. press releases are cheaper and more effective than advertising and can help you compete with the big players while becoming one.

Build a Better Online Press Kit

Online press kits are becoming more and more popular, however just having one does mean it will be effective. Here are some do's and don'ts to building a better online press kit.