A Manager's 2006 New Year's Resolution

For many managers denied the best that public relations has to offer, PR may be a good place to prepare a 2006 New Year's Resolution.

Publicity: Repeat for Results

Just one well-placed, well-timed release can result in thousands of dollars in new business. It has happened for me, and it can happen for you, too. However, as with any other kind of marketing, publicity has to be done over and over again to continue getting results. I have also discovered . . .

The Web's Press Releases Paradox

Search Engines love text, the more the better, they do not really prize images. People do not read anymore, the less the better, they favor images. Leave the fancy writing alone! So what?

Write Press Releases That Get Noticed

If you're starting a new business, or even just offering a new product or service, a press release is a good way to let people know about it. Follow these steps to write a press release that will get noticed.

Public Relations

As public relations is an inexact science, it is difficult to document results. However, it is commonly known that editorial information has, by far, more credibility and impact than paid-for ads. Printed matter in a periodical implies that the periodical endorses the issue being referred to in the article.

How to Write Your News Release

Follow this step-by-step process to write and expose your news

Managers: PR, Do You Really Understand It?

Can you tell me that you no longer wish to be denied the best public relations has to offer, and that you want to pursue the quality public relations results you believe you deserve?

Why the Usual PR Doesn't Cut It

The usual PR won't cut it once you've marshalled the resources and action-planning needed to alter individual perception leading to changed behaviors among your most important outside audiences.

The Lapel Pin: The Real Story

Are you looking for the perfect lapel pin for your needs? This article helps you get through the fluff and gives you the pointers you need to make the right decision.

How To Write A Press Release

Nine reasons the media won't use your press release from a professional speaker with more than 20 years insight in the media industry, and ways to improve your public relations release writing.

The 7 Secrets of Writing a Great Media Release

A good press release generates free publicity and its essential in public relations. This articles covers tips and secret of writing a great and successful press release that captures media’s attention.

So Many Managers Doubt PR's Value

And what they probably are not getting are the quality public relations results they deserve, and the best that public relations has to offer.

New Rules for News Releases

With the popularity of the Internet, it appears that many of the “old-school” marketing rules are evolving, and mostly for the better. One example of this is the way news releases (more commonly known as press releases) are sent, distributed, and read by consumers.

Managers and PR: Don't Just Settle

Attn: business, non-profit, government agency and association managers: Are you doing something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage?