Media Relations - It's All About Relationships

Media coverage is a great way to get your business noticed, but how do you get media coverage? Just firing off a press release - no matter how well it's written - won't get you noticed. Having a good business relationship with reporters covering your industry WILL get you noticed.

Creative Ideas for Business Cards

Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention. This article includes some ideas to get your business card the attention it deserves!

Powerful PR Lessons from Successful Direct Marketing Techniques

Even if your business doesn’t currently use direct marketing, you can apply its wisdom to your public relations process to increase your business success. Find out the five direct marketing secrets that can make your PR more successful.

Media Training: Interview Success in 9 Steps

Are you prepared if the news media want to interview you? Here are 9 steps any spokesperson can follow to get great press coverage and to establish yourself as a valued news source.

Media Training: Understanding Print Journalists

Print journalists (reporters who write for newspapers, magazines, online publications) are a special breed of journalist, very different from most television reporters. To gain rapport with them it helps to understand what motivates them and the six traits that characterize them.

Press Releases Are Not Advertisements

Press releases are a great way to get free publicity. One of the main reasons is because readers don't regard a press release as an advertisement for your company. Find out why here.

Free Publicity-How You Can Get It

If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done.

Media Basics 101

Most people assume that only large companies with big budgets can get their stories on television or published in newspapers. Not true. With a little work and research, any size company can find an appropriate venue for stories about their company and its products and services.

Press Releases: Writing a Great Press Release

A press release follows a simple and fairly standard form. Those who receive press releases demand simple, straight-forward, and interesting releases and those who deliver such press releases stand the best chance of having their story become published.

Publicity Ideas for Small Business Owners - Part 1

Many times small business owners need great ideas for publicity for the next few months. There are so many things happening in the news that a small business can use, I thought I would start writing articles to remind business owners to get out there. You have to go and stimulate publicity.

Partnering with Non-Profits to Jump-Start your Publicity

A PR pro gives solid tips on how to achieve maximum publicity exposure for your good work with non-profit organizations.

How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach

Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way. Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

Public Relations Promises Publicity

People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines. Generally, PR is deemed to be credible and is believed since a third party delivers the message.

How To Give Great Media Interviews

Take responsibility for giving a great media interview. Here are five top tips to make your media interview outstanding and contribute to a great article.