Got Publicity-2007?

Most people do not factor in publicity into their marketing program. They forget about it when planning. Or they think it happens spontaneously with enough word of mouth marketing.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

(Part 2) of a continuing mini series: Article discusses the TOP-31 and other media markets, general communication strategies and some tips. An important building block in the series.

Are Press Releases Important

Some web users are completely unaware of the importance and the power of a good press release. They think press releases are some magic tools to gain links and search engine rankings. This is not the main purpose of an online press release. This is just a secondary effect!

Living In A Disruptive Age-Public Relations In A Rapidly Changing Era (The India Story)

Indeed, these are wonderful times we live in. I prefer to call this the Disruptive Age - an age where almost anything, anyone (and not to mention, any country) can disrupt even century old concepts, beliefs and businesses. An era where the old gives way to the new with ease, a time when anything is possible!

What if You are Not Good in Public Relations?

Okay. So we've just been hearing things about those rosy cheek guys who can manipulate variables and make things appear as nice as they can. And they do get successful. They can make people believe even if sometimes, they don't even believe in what pops into their minds. In this case, the person just have the power towards public relations.

Media Training Tips for the Novice: A Guide for Those New to the Media Spotlight

Not everyone who deals with the media is a public figure, or used to being interviewed. The process can be an intimidating one, even for those used to speaking in public. If you're anticipating attracting some media attention for the first time, here are some basic tips you'll want to keep in mind to make sure all your interviews are successful ones.

Powerful PR Lessons from Successful Direct Marketing Techniques

Even if your business doesn’t currently use direct marketing, you can apply its wisdom to your public relations process to increase your business success. Find out the five direct marketing secrets that can make your PR more successful.

Enhance Product Awareness : Method and Steps to increase Product Awareness and Popularity

Enhance Product Awareness : Method and Steps to increase Product Awareness and Popularity

The ABC Of Hiring A Private Investigator

A simple abc approach to asking yourself how to hire a private investigator.

Media Tips From Your PR Doctor For Effective Electronic Media Interviews

Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or radio? Have you been interviewed and then wished you would have had the benefit of some tips to prepare for and deliver a more effective interview? Well, I want to offer you another set of tips or as I like to call it – another prescription from your PR Doctor – to use for your next interview opportunity.

Free Advertising With Publicity - Part II

The trick is to make sure your press release is a newsworthy event.

Powerful Business Etiquette Tips

Have you observed social gaffes and just plain inappropriate behavior at business meetings? Have you ever seen someone make a fool of themselves in a business meeting? Do you feel comfortable in knowing what to do as proper business etiquette in a business meeting? It is very important to know proper business etiquette because it is very critical to your image and the relationship building process. In my business career and in particular, during my business coaching endeavors, I have learned some very powerful tips to help avoid mistakes in business etiquette that are so easy to make. Here are ten (10) of my favorites.

Media Training: Interview Success in 9 Steps

Are you prepared if the news media want to interview you? Here are 9 steps any spokesperson can follow to get great press coverage and to establish yourself as a valued news source.