How To Write Effective Sales Letters

There have been numerous literature written and hundreds of techniques developed on sales letters. Testing these techniques to find out which works for you is virtually impractical, very time consuming and may even be futile. In an ever changing world, there is new software, developments and various applications intended to make sales letters easier to create and more effective

Opening A Dollar Store - How Shoppers Shop

After opening a dollar store you will soon find that your shoppers have a preferred way to do their shopping. They have specific directions that they take when they enter your store. They have specific ways that they examine the merchandise that you have on display. By knowing the ways that shoppers prefer to examine merchandise you can increase your sales.

The Future of Retial Clothing

The call for organic products is increasing rapidly as consumers become more conscious of the foods they eat, the products they use, and even the clothes they wear.

Sales Lessons From A Ten Year Old

It occurred to me after hanging up the telephone that I was on sales mode during my call with my ten year old grand daughter. I was later talking with my wife at dinner. The results of each conversation are the sales lessons of this article.

The Art of Selling - Fact-Finding

Selling can be described as both an art and a science. Here's are a few tips that may help, either way.

The Art of Selling: The Six-Step Process

Selling can be described as both an art and a science. Here’s are a few tips that may help, either way.

Selling Made Easy

Learn how to master the art of professional sales once and for all. Selling Made Easy is a step by step guide that unlocks the inside secrets, tips and techniques you need to become a sales pro. Find out what makes a successful salesperson, discover the components of a successful sales process and learn how emotions play a role in the process.

Eight Overlooked Ways To Hire Sales Winners

This article has great ideas, that don't break the bank, for how to hire sales winners.

On Entertaining Your Customers

How much time should I spend entertaining my customers? Good question. The practice of entertaining customers is one of those issues that needs to be rethought.

Opening A Dollar Store - Fuel Prices Can Affect Sales

As fuel prices creep higher and higher, the quick trip to the store that consumers took in the past now means much higher transportation expenses. Some consumers will ignore the increases while others will change their shopping habits. If you are opening a dollar store it is important that you do everything possible to minimize the impact on sales that this can have on your business.

Direct Mail Sales Letters

Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you've no right to expect that your recipient will indeed read your letter, much less open it.

Power of Upselling

The customer has handed you her credit card. She's in a buying mood. She's hot for your product. This is the best time to make her another offer to increase store revenue and personal commissions. A couple of upsells each day and you could bring in a few hundred extra dollars.

Learn, Grow - Or Die

Learning never ends. It doesn't end when we graduate high school. It doesn't end when we graduate college. If we are Sales Professionals (and if you are reading this post I hope that you are) the learning process should never end.

Are You Feeling Funky?

Man...I have been in a real funk lately. Unmotivated, unclear on my goals and overall, just down. As most Sales Professionals know, this just creates a downward spiral. You know the drill. You have a bad month and pretty soon you have convinced yourself that you are the world's worst sales person.