Touchpoint Tuesday: 7 Unforgettable Follow-Up Approaches

What pieces do you send to prospects, customers and potential clients that are unique, memorable and persuasive?

Persuasion in Selling

How convincing are you? Do you think you could generate more business sales and be more influential if you were more persuasive? Persuasion comes from having a strong belief or conviction either in yourself or the product or service you’re selling. One of the best ways to have belief in what you are selling is to first derive a benefit from your own personal usage.

How Effective Do You Think It is in Business Not to Sell Clients But Educate Them?

The times of the stereotypical used car salesperson approach to selling are rapidly becoming pass?. Most people do not seem to be impressed anymore with someone kicking the tires, telling them the car they are considering is a deal of lifetime, and then being high pressure sold into purchasing.

Psychometric Testing And Professional Salespeople - Uncomfortable Bedfellows?

I have to tell you that when I was first introduced to psychometrics in 1983, I was somewhat sceptical and that scepticism has remained with me ever since; so why my scepticism and why do I believe that psychometric testing and professional salespeople are uncomfortable bedfellows?

The Top Ten Characteristics of a Good Sales Letter

With today's rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town walls, and the thousands of sales people all jostling each other to catch a prospective customer's attention, is there still an alternative marketing method that could ensure your commercial success?

How to Write a Sales Letter that Sells

With a crowded global marketplace, and with thousands of products and services crowding supermarket shelves, shop windows, and magazine pages, more and more companies are employing clever methods to market their wares. Advertisements run for mere seconds on television, but with enough noise and color to both attract and annoy prospective customers. Billboards crowd city skylines and feature models and movie actors endorsing a product they might not even care about. How can you break through the thousands of marketing ploys and make your voice heard?

Who Uses eBay And Why

This article offers information on the typical types of users of eBay and the reasons for their doing so.

Why People Really Buy Anything

So few sales people ever spend time understanding why their customers actually buy their products. But before you can master the sales process and be uber successful you need to understand the buying process. Read this to launch your sales career to new heights and gain the winning edge.

5 Good Sales Strategies To Help You Sell More

Do you want to sell more? Here are 10 good sales strategies to help you do just that:

What Happens When You Have Too Many Sales Leads?

Few marketers will question the value of sales leads generated by direct mail and other direct response methods. However, a poorly integrated lead generation programme can actually reduce the overall productivity of a salesforce. This is a true story and only the company name has been changed.

How To Close A Sale Without Needing A Cute Puppy

Article on why closing techniques are not what gets it done in sales.

Stop Cold Calling! Why Cold Calling No Longer Works

Most people who are sales are very familiar with cold calling because it is their main source of find new prospects. Cold calling does not work anymore, sure you may be able to find some prospects who will buy form you form time to time but more than likely it is on their time table and not yours which takes all of the control away from you. Find how to maintain control and...

An Introduction To Sales Letters

The world is truly a continuous work in progress. That is because it is estimated that every hour, a new business or company starts up, making up for already congested industries.

Overcoming Sales Phobia

If you're like most business owners and self employed professionals you started a business because you have a particular talent, skill, or ability - not because you like to sell.