Email Marketing: Don't Treat All Your Customers the Same - Make It Personal!

Many retailers and marketers make a fundamental (and costly) error when they create an email marketing campaign: they don't know their own customers. I know this may sound obvious, but with email marketing it often gets messed up.

Don't Send Your Email Marketing Into The Trash

Clear concise email marketing, written directly and to the point, following proper etiquette will raise your reputation and help build your business.

Tips for Creating Your Winning Emails

For winning emails it’s absolutely critical that you format your emails to 65 characters or less per line (I prefer 60 or less). You see, everyone’s email programs are different so that’s why sometimes you’ll see emails you receive look all screwy. Nobody likes to read them...

The No 1 Reason Why You Fail to Maintain Your Mailing List

The honest truth from a subscriber's experience why most mailing list owners fail to maintain their list and the main reason why subscribers unsubscribe and leave. Also get to know the great benefits if you get your mailing list run properly using the best logical approach available.

Email Marketing Basics – Starting Out in Email Marketing

Email marketing of course is the process of sending out emails for the purpose of promoting a particular product or a particular web site. So how do you get started in email marketing?

Email - I now have 100% proof that your emails are being stolen.

If you subscribe to various sites for new SEO or Internet Marketing techniques no doubt you have heard of Marlon Sanders. I do not doubt he is a smart guy but in my opinion he has fallen off the wagon. The Title of this article leads the reader to believe that emails are being sucked into some void and is being read by someone or some great database engine for the purposes of benefiting a larger power. In fact, I think it is somewhat surprising that he has a solution. Oh Man!

Email Marketing – Why it Works for Me

Email marketing is critical in today's web market. You simply have to build a list and email to it. The internet has become so very competitive and fast, that people just don't spend as much time on your web page as they used to. Think about it, has your conversion rate gone down in the last year? Or do you have more traffic, but fewer sales.

Email Marketing Tips - HTML Versus Plain Text

After you have set up your opt in list and started collecting leads you need to decide whether to use HTML or plain text for your follow up and broadcast messages.

Email Marketing - How to Make Your Emails Personal - Part 2

I remember when I had been corresponding one time with a fellow list-owner and during the correspondence I sent him an autoresponder email that had the headline 'a free gift for you' and there was a link to a free book. This guy wrote back and thanked me personally - I had sent them like that before, but I think that he really thought it was part of our personal correspondence - now that is what personalization is all about!

Email Marketing - How to Format Your Emails so That They Look Clean and Are Easy To Read

Your emails need to be written so that they can be read in basically one eye movement from left to right. Also, the emails need to be formatted so that they are not reformatted by the email recipients' email host.

Email Marketing - How to Write Compelling Emails

Writing compelling emails. I think that one of the most compelling things we can do in our emails is to create long term trust. If there is long term trust, if the reader trusts you, then the very fact that you recommended a sales page is compelling.

Capturing Opt-In E-Mail Addresses

Internet Marketers know and teach that getting top listings on all the major search engines is vital to your online business. The other list that they will tell you will be the difference in the success or failure of your Internet business is your e-mail list. This article covers how to build that list and make it double opt-in for your protection.

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: 1. ...

More Targeted Than Pay-Per-Click

This may come as a surprise but pay-per-click is not the most targeted form of online advertising.