Just Started A Google AdWords Campaign?

A friend of mine was asking me just how am I succeeding with my Google advertisement while he was getting no results. He had spent some money and got some clicks, but he complained that every time he entered his keywords, his ads didn't show.

Making The Most Of Your Sales Flyers

How to get people in your door with newspaper inserts, direct mail or sales fliers.

Advertising 2.0

Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track.

Promotional Incentives

Companies thrive on promotion. Most companies have their people on staff whose soul purpose is to crate promotions and promotional rewards. These promotional rewards are similar to customer incentives in that they are trying to sell products to both new and loyal customer. But unlike some incentive programs which can sometimes take weeks, months, and in some cases even years to implement promotional incentives are designed to give a product an immediate boost in sales.

Mark It On Your Calendar

Your company needs a boost to be known far and wide. You are thinking of a good promotional item that would not really cost that much for you and your customers can always make use of.

Why Advertise?

A lot of businesses advertise, but I often wonder if some of them know why they are doing it. Take the time to look around this week, as you do your grocery shopping, run the kids to hockey practice, and whatever else you do.

10 Sizzling Ways To Make People Click Your Banner

Everyone is looking for a good deal. Here is top ten tips how to maximise your clickthrough rate for your business banner ads.

Bud Light Superbowl Commercials - As Fizzy and Light as the Beer Itself!

As in several previous SuperBowls, the biggest single advertiser at this Superbowl XLI was Anheuser-Busch, with nine spots. Their Bud Light brand alone fielded six 30' commercials. Now, of course, Bud Light is already the market leader of this category. And this may be the reason why they seemed so complacent with their Superbowl advertising. Humor is all good and fine, but cannot, in and of itself, be expected to provide any reason for customers of competitive light or normal beers to convert to Bud Light. All in all, a disappointing performance for a brand that is bountiful in opportunity, as the leader of a growing category.

Choose Only The Best

For the longest time you've been trying to come up with a booklet to promote the products and services that your company offers. You finally completed everything. You were able to gather enough information and a lot of pictures to prop up your company even more.

Newsletter as A Marketing Tool

Trying to think of a way to promote that new product or service that your company recently introduced? Why not try to use a promotional newsletter? Sure a lot of businesses already use it. But it is still a great marketing tool for that new product or service you want everyone to know.

Why Is The Toilet Poster Not A Standard Advertising Medium Yet?

Despite being 100% lifestyle and gender targeted, offering a captive audience away from clutter producing advertising campaigns with zero wastage the toilet poster has not been elevated from its ambient label. This article questions why.

What is the Effective Business Card Design for Web Designers?

The number of web designers have increased in the past years mainly because more and more people have discovered the benefits of doing business online. If you look around, you will notice that the most successful web designers in the business are those who are very creative and original. The different software available in the market could never duplicate natural talent and skills. Many web designers today have chosen to be self-employed.

A Brief History of Digital Signage

Digital signage is a relatively new form of advertising that allows companies to use electronic screens to broadcast information, commercials, or anything else of their choosing to large amounts of people. This kind of advertisement is spreading to different venues like wild fire. From malls to restaurants to airports to post offices, digital signage is sweeping the advertising market.

Digital Signage - The Future of Advertising Technology

Digital signage is new and experimental way to reach people when they are outside of their homes. Usually, this kind of advertisement consists of colorful banners, videos with or without audio and simple text messages that are displayed on electronic screens, displaying different advertisements at different times toward target audiences.